labeling

100 percent false labeling - and it's legal!

Monday, June 11, 2012 by: Craig Stellpflug
Tags: Tropicana, food labeling, deceptive

eTrust Pro Certified

Delicious Pin It
(NaturalNews) In yet another wave of "truth in advertising" lawsuits, embattled Tropicana is now fending off approximately 20 lawsuits at once because of blatant truth-slanting labeling that misleads consumers to think that they are buying fresh, unadulterated, good-for-you OJ. The FDA oversees packaged food labeling and has no definition of what is "natural." As long as a food labeled "natural" doesn't contain added color, artificial flavor or synthetic substances, the FDA doesn't care. But the consumers do!

Tropicana markets its orange juice as "fresh from the grove" and calls its product "great-tasting 100 percent orange juice," all the while claiming that it has fully complied with labeling laws. Can this be true when Tropicana's heavily processed, aseptic, oxygen deprived, tank-stored juice adds chemically engineered flavor packs - ethylbutyrate to the sluice of juice? If they didn't add ethylbutyrate to the juice it would taste flat and no one would buy it. I guess if they put toxic ethylbutyrate added to improve devitalized flavor no one would buy that either.

"It's not simply orange, it's complicated orange," says Alissa Hamilton, author of "Squeezed: What You Don't Know About Orange Juice."

New wave of consumer lawsuits

These Tropicana lawsuits are just the latest to be filed in a new wave of lawsuits over "all natural" label claims. Recently, a number of national brands have been sued over deceptive labeling. Coca Cola, Snapple, Tostitos, SunChips, and Ben & Jerry's ice cream, to name a few, have found themselves on the defendant side of the law. Greedy companies looking to milk the cash-cow on consumer driven natural products are labeling everything they can "all natural" even when the products are just plain old junk food. Some companies like 7UP and Capri Sun have wised up to change their labels back from the lies.

If a product does not naturally occur in nature or has to be chemically processed, it is NOT natural and cannot be called all natural even by a major stretch of the imagination. But Big Grocery companies are arguing that chemically processed high fructose corn syrup should be allowed on the All Natural label. A New York judge backed Big Grocery to rule in favor of Snapple's grab at labeling high fructose corn syrup "all natural". Snapple however, eventually chose to distance itself from the high fructose corn syrup bailiwick by removing it from their All Natural products anyhow.

How the market is changing... again

The only thing Big Grocery companies pay attention to is Big Money. When facing multimillion dollar lawsuits and embarrassing consumer settlements, companies change, albeit slowly. This year already, Ben & Jerry's and Breyers ice cream settled lawsuits for $7.5 million, changing packaging labels and providing customers who bought mislabeled flavors like "Chubby Hubby" and "Chunky Monkey" cash rebates.

How the market is NOT changing

In seeking truth in labeling for processed free glutamic acid (MSG), the Truth in Labeling Campaign found out how obstinate the FDA can be in protecting Big Grocery interests. Their first project was launched to identify whenever and wherever MSG occurs in processed food. The Truth in Labeling Campaign joined with physicians, researchers, parents and an ever-growing number of volunteers to file a Citizen Petition with the FDA asking the FDA to require labeling of all MSG found in processed foods. After snubbing the Citizen Petition, the FDA used procedural trickery to get the lawsuit set aside and also to "protect" sensitive evidence contained in its own files that document the fact that MSG has toxic potential.

The best solution


The best solution, even better than expensive lawsuits and other maneuvers, is to get the Big Grocery companies where it really counts. Stop buying their deceptive products. Stick with organic foods as-much-as-possible (which are healthier for you anyhow) and avoid all processed foods. It's really not even about the money; it's about your health.

Sources for this article

http://abcnews.go.com
http://www.truthinlabeling.org/index.html
Jonathan Deutsch, PhD. ABC-CLIO (2012) They Eat That?: A Cultural Encyclopedia of Weird and Exotic Food from around the World.


About the author:
Craig Stellpflug is a Cancer Nutrition Specialist, Lifestyle Coach and Neuro Development Consultant at Healing Pathways Medical Clinic, Scottsdale, AZ. http://www.healingpathwayscancerclinic.com/ With 17 years of clinical experience working with both brain disorders and cancer, Craig has seen first-hand the devastating effects of vaccines and pharmaceuticals on the human body and has come to the conclusion that a natural lifestyle and natural remedies are the true answers to health and vibrant living. You can find his daily health blog at www.blog.realhealthtalk.com and his articles and radio show archives at www.realhealthtalk.com

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.


Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support NaturalNews.com

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...



GET SHOW DETAILS
+ a FREE GIFT

Now Available at ShopNaturalNews.com

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at www.StorableOrganics.com



Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
GMOs
Quackwatch
Vaccines
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.