facebook

Facebook uses YOUR face to promote products to other users

Thursday, December 22, 2011 by: Jonathan Benson, staff writer
Tags: Facebook, personal information, privacy

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
White House admits staging fake vaccination operation to gather DNA from the public
Irrefutable proof we are all being sprayed with poison: 571 tons of toxic lead 'chemtrailed' into America's skies every year
EXCLUSIVE: Natural News tests flu vaccine for heavy metals, finds 25,000 times higher mercury level than EPA limit for water
Russia taking McDonald's to court, threatens countrywide shutdown
Truvia sweetener a powerful pesticide; scientists shocked as fruit flies die in less than a week from eating GMO-derived erythritol
Why does the CDC own a patent on Ebola 'invention?'
Senator who attacked Doctor Oz over dietary supplements received over $146,000 in campaign contributions from Big Pharma mega-retailer and Monsanto
Global warming data FAKED by government to fit climate change fictions
HOAX confirmed: Michelle Obama 'GMOs for children' campaign a parody of modern agricultural politics
Oregon man serving prison sentence for collecting rainwater on his own property
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
Ebola outbreak may already be uncontrollable; Monsanto invests in Ebola treatment drug company as pandemic spreads
Ben and Jerry's switches to non-GMO, Fair Trade ice cream ingredients
Diet soda, aspartame linked to premature deaths in women
Elliot Rodger, like nearly all young killers, was taking psychiatric drugs (Xanax)
Right to farm being stripped from Americans: Michigan to criminalize small family farms with chickens, goats, honey bees and more
Monsanto's seed imperialism halted in Canada thanks to massive protests
Delicious
(NaturalNews) If you use Facebook and think your personal information is private and secure, think again. Back in January, the social media empire unveiled a new "Sponsored Stories" function that attaches user photos to the goods and services they "Like" in order to market such products to friends and acquaintances. A new lawsuit in California alleges that this practice violates numerous laws in the "Golden State," and perhaps elsewhere.

According to the allegations, Facebook's marketing initiatives violate California's Right of Publicity Statute as well as its unfair trade practices law. The allegations also claim Facebook is unfairly enriching itself at the users expense, which US District Judge Lucy Koh of San Jose apparently believes may be valid, as she recently rejected Facebook's petition to her court to have the suit dropped.

The plaintiffs claimed that using the faces and names of people without their permission is illegal. California's Right of Publicity Statute prohibits company's from using the names, voices, signatures, photographs, or likeness of individuals for the purpose of advertising, without their expressed permission. And since Facebook users were neither told about the Sponsored Stories program when it began, nor asked for permission to be a part of it, Facebook is in violation of the law, they claim.

Many Facebook users are still in the dark about how the site is using their personal data in general, including in the new Sponsored Stories program. Users were automatically "enrolled" in the program without their permission, and without being informed about it, back in January. And instead of an opt-in system, users are given the unannounced option to opt-out, at least in a limited form -- that is if they are able to successfully navigate Facebook's convoluted privacy section to find the section in which to do this.

Facebook, on the other hand, has implied in its limited response that its users are all "public figures," and that the statute does not apply to them. The social media site views the Sponsored Stories program as a type of "trusted referral" system, these being the words of Facebook CEO Mark Zuckerberg, who also said that such a system is the "Holy Grail of advertising."

Sources for this article include:

http://www.ft.com/intl/cms/s/2/abbbde08-299b...

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.