child

Film review: Consuming Kids - a must-see documentary for all parents

Wednesday, December 14, 2011 by: Tara Green
Tags: consuming, kids, film review

eTrust Pro Certified

Delicious Pin It
(NaturalNews) Parents, educators and anyone interested in how children in the US are affected by the media will want to watch "Consuming Kids: The Commercialization of Childhood." The film, available for viewing online (www.youtube.com/watch?v=0uUU7cjfcdM), traces the connection between the full-scale media immersion children are subject to and rising levels of childhood obesity, hypertension, ADD and other diseases.

Advertising Unleashed

This brief (66 minutes) documentary looks at the explosion in US children's advertising following deregulation in 1980. The filmmakers delineate how the snowballing effect of increased advertising to children since that time, combined with advances in media technology, resulted in a 40% per year increase, over a thirty year period, in the level of consumer spending directly influenced by children. The film reveals that the annual amount of child-influenced consumer spending in this country reached an astounding $700 billion dollars in 2010.

Filmmakers Adriana Barbaro and Jeremy Earp interview a range of experts including child psychiatrists and family advocates about the effects of advertising on children. They intersperse these interviews with clips of marketing experts discussing how to use psychology to recruit children into brand loyalty. A clip of one child psychiatrist likening these marketing experts to pedophiles seems extreme -- but is followed by a clip of a marketing expert talking about "branding and owning children."

Stalking Children

The film reveals many facets of advertising to children that some parents may be unaware of, including how closely marketers study children and how they reach children without parental knowledge. "Scientific stalking" is how one expert characterizes marketing companies research into child behavior which now ranges from measuring blink rates of toddlers watching media clips to MRI observation of child brain activity while viewing films. Marketers employ child psychology experts who advise them on the different techniques to use to engage the toddler market or the toddler's slightly older siblings.

Stealth marketing takes place through an organization known as the GIA (Girls Intelligence Agency) which uses product placement at slumber parties. Marketing to children is ubiquitous, with many cash-strapped schools accepting sponsorship from corporations, meaning brand names are present even while children study. Cell phones which many parents buy their children for safety and communication purposes become another avenue for corporations to reach young consumers with games and other content. Many websites offering games for children are actually an opportunity for corporations to learn more about individual children in order to engage in "microtargetting."

The film notes that advertisers are reaching children at increasingly young ages. Only very high-end stores now carry baby products which do not bear the image of one media character or another, meaning most middle and lower income parents are forced to buy products imprinted with popular characters. Children are especially susceptible to these characters, explains one child psychiatrist interviewed in the film because the familiar faces form touchstones of stability which make children feel secure during changes of growth and development. The psychiatrist expresses his concern that the US is raising "a generation of superconsumers."

Educational?

The film also debunks the myth of "good media as an antidote to bad media." Companies which sell videos such as Baby Einstein, filmmakers explain make millions of dollars yet there is no evidence that watching these films increases intelligence. In fact, the American Academy of Pediatrics recommends no screen media at all for children under two. There is evidence that prolonged and regular exposure to media can result in concentration difficulties.

Protecting Children

The filmmakers note that among industrialized nations, only the US lacks any regulations protecting children from this kind of aggressive advertising. The consequences of rampant advertising are visible in the physical and emotional health of a child as they participate less frequently in active, creative play and more often in passive screen time. As one child advocate interviewed in the film notes "We have laws about child safety, putting helmets on kids, tobacco marketing to kids, but somehow we think it's OK to make children fair game to marketers who want to profit from them, irrespective of the impact on their health and well-being."

Watch it now at:
www.youtube.com/watch?v=0uUU7cjfcdM

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.


Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support NaturalNews.com

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...



GET SHOW DETAILS
+ a FREE GIFT

Now Available at ShopNaturalNews.com

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at www.StorableOrganics.com



Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
GMOs
Quackwatch
Vaccines
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.