(NaturalNews) We've exposed the marketing fraud behind the Susan G. Komen "Buckets For the Cure" sham and we've satirized it with a hilarious online video and lots of editorial, but today it's time to
take action to let Susan G. Komen know their
pinkwashing campaign has gone too far.
To help us accomplish this, we've teamed up with
Breast Cancer Action (
www.BCaction.org), which is one of the very few honest non-profits out there. Barbara Brenner, the executive director of Breast Cancer Action, said this about Komen for the Cure: "This [partnership with KFC] will keep them in business for years. They talk about a
cure, but this partnership will create more
breast cancer. And Komen knows this."
So Breast Cancer Action has launched a "Stop the Pinkwashing" campaign. You can join in and let your voice be heard right here:
http://org2.democracyinaction.org/o/6098/p/dia/action/public/?action_...Breast Cancer Action explains their take on the "Buckets for the Cure" sham as follows:
We've seen a lot of outrageous stuff here at BCA, but we've never seen pink buckets of fried chicken being sold to "cure breast cancer". KFC and Susan G. Komen for the Cure have started a campaign telling us to buy buckets of unhealthy food to cure a disease that kills women.
This pinkwashing is especially egregious because KFC, like most fast food chains, is overwhelmingly present in communities that have poor health outcomes. Susan G. Komen for the Cure knows that social inequities affect breast cancer mortality rates. Given this disconnect, we are especially disturbed by this partnership. It's preposterous, and we have to tell them to stop.
Every bucket makes a difference? Only to KFC's bottom line.
KFC is pinkwashing to make a profit, and Susan G. Komen for the Cure is accepting KFC's bad-for-your-health money. Tell them to rethink this partnership.Say it to their face: The P.R. spinmeisters at Susan G. Komen
You can also send emails directly to
Andrea Rader and
Emily Callahan, who are two of the top
public relations executives at Komen for the Cure.
Their direct emails are:
Andrea Raderarader@komen.org
Emily Callahanecallahan@komen.org
It's okay that we're publishing their emails because this is exactly what their job call for: Relating to the public. That's why they call it "public relations."
If you send an
email to these P.R. people, please respect the following guidelines:
• Do NOT send threatening, insulting or otherwise spammy emails.
• It is fine to express your displeasure or disagreement with the Bucket for the Cure program, but please do so with the support of reasoning that explains your position. (I.E. Fried chicken cannot cure cancer...)
• Remember that if you email THEM, they will now have YOUR email address and they may send you back Susan G. Komen propaganda.
• Once you email them, you can expect a canned reply containing yet more spin. It will explain, for example, that KFC has "healthy menu options" for people at the Komen for the Cure helps low-income
women. (Actually, they primarily just go into black neighborhoods and irradiate the breasts of the women there.) But be prepared for a pretty hefty serving of pinkwashing B.S. when you receive your canned email reply.
Also remember that their reply will seem
genuine. You have to remember that all the people working at Susan G. Komen for the Cure
actually believe they're helping people. They "drank the kool-aid" so to speak, and they don't see anything wrong with selling buckets of greasy fried chicken laced with MSG to African American women who will later be diagnosed with breast cancer. To them, that's just their way of "helping women."
It's sick and perverted, yes, but this is what they believe. So you're probably not going to change their minds with one email, especially when their own salaries depend on keeping up the illusion that if people just buy more pink products, somehow a cure for breast cancer will be found.
Here's the
take action petition again:
http://org2.democracyinaction.org/o/6098/p/dia/action/public/?action_...Sources for this story include:CNN
http://edition.cnn.com/2010/LIVING/homestyle/04/28/kfc.pink.bucket.ca...
About the author: Mike Adams is a natural health researcher, author and award-winning journalist with a mission to teach personal and planetary health to the public He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams launched NaturalNews.TV, a natural health video site featuring videos on holistic health and green living. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and practices nature photography, Capoeira, martial arts and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org
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Thursday, April 29, 2010
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