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Komen for the Cure

KFC and Komen - What the Cluck? (Take action now!)

Thursday, April 29, 2010
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Komen for the Cure, KFC, health news

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(NaturalNews) We've exposed the marketing fraud behind the Susan G. Komen "Buckets For the Cure" sham and we've satirized it with a hilarious online video and lots of editorial, but today it's time to take action to let Susan G. Komen know their pinkwashing campaign has gone too far.

To help us accomplish this, we've teamed up with Breast Cancer Action (www.BCaction.org), which is one of the very few honest non-profits out there. Barbara Brenner, the executive director of Breast Cancer Action, said this about Komen for the Cure: "This [partnership with KFC] will keep them in business for years. They talk about a cure, but this partnership will create more breast cancer. And Komen knows this."

So Breast Cancer Action has launched a "Stop the Pinkwashing" campaign. You can join in and let your voice be heard right here: http://org2.democracyinaction.org/o/6098/p/d...

Breast Cancer Action explains their take on the "Buckets for the Cure" sham as follows:

We've seen a lot of outrageous stuff here at BCA, but we've never seen pink buckets of fried chicken being sold to "cure breast cancer". KFC and Susan G. Komen for the Cure have started a campaign telling us to buy buckets of unhealthy food to cure a disease that kills women.

This pinkwashing is especially egregious because KFC, like most fast food chains, is overwhelmingly present in communities that have poor health outcomes. Susan G. Komen for the Cure knows that social inequities affect breast cancer mortality rates. Given this disconnect, we are especially disturbed by this partnership. It's preposterous, and we have to tell them to stop.

Every bucket makes a difference? Only to KFC's bottom line.

KFC is pinkwashing to make a profit, and Susan G. Komen for the Cure is accepting KFC's bad-for-your-health money. Tell them to rethink this partnership.


Say it to their face: The P.R. spinmeisters at Susan G. Komen

You can also send emails directly to Andrea Rader and Emily Callahan, who are two of the top public relations executives at Komen for the Cure.

Their direct emails are:

Andrea Rader
arader@komen.org

Emily Callahan
ecallahan@komen.org

It's okay that we're publishing their emails because this is exactly what their job call for: Relating to the public. That's why they call it "public relations."

If you send an email to these P.R. people, please respect the following guidelines:

• Do NOT send threatening, insulting or otherwise spammy emails.

• It is fine to express your displeasure or disagreement with the Bucket for the Cure program, but please do so with the support of reasoning that explains your position. (I.E. Fried chicken cannot cure cancer...)

• Remember that if you email THEM, they will now have YOUR email address and they may send you back Susan G. Komen propaganda.

• Once you email them, you can expect a canned reply containing yet more spin. It will explain, for example, that KFC has "healthy menu options" for people at the Komen for the Cure helps low-income women. (Actually, they primarily just go into black neighborhoods and irradiate the breasts of the women there.) But be prepared for a pretty hefty serving of pinkwashing B.S. when you receive your canned email reply.

Also remember that their reply will seem genuine. You have to remember that all the people working at Susan G. Komen for the Cure actually believe they're helping people. They "drank the kool-aid" so to speak, and they don't see anything wrong with selling buckets of greasy fried chicken laced with MSG to African American women who will later be diagnosed with breast cancer. To them, that's just their way of "helping women."

It's sick and perverted, yes, but this is what they believe. So you're probably not going to change their minds with one email, especially when their own salaries depend on keeping up the illusion that if people just buy more pink products, somehow a cure for breast cancer will be found.

Here's the take action petition again: http://org2.democracyinaction.org/o/6098/p/d...

Sources for this story include:
CNN
http://edition.cnn.com/2010/LIVING/homestyle...
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose descendents include Africans and American Indians. He self-identifies as being of American Indian heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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