RealAge scheme exposed by NY Times

Thursday, December 03, 2009 by: E. Huff, staff writer
Tags: RealAge, scam, health news

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
BACK INTO THE CLOSET: Why U.S. reporters are not allowed to write about rainbow events in nations where being gay is still condemned
Depopulation test run? 75% of children who received vaccines in Mexican town now dead or hospitalized
A family destroyed: Six-month-old dies after clinic injects baby with 13 vaccines at once without mother's informed consent
INVESTIGATION: Three days before Dr. Bradstreet was found dead in a river, U.S. govt. agents raided his research facility to seize a breakthrough cancer treatment called GcMAF
BAM! Chipotle goes 100% non-GMO; flatly rejecting the biotech industry and its toxic food ingredients
BOMBSHELL: China and America already at war: Tianjin explosion carried out by Pentagon space weapon in retaliation for Yuan currency devaluation... Military helicopters now patrolling Beijing
ECONOMIC SLAVERY FOR ALL: While we were distracted with the Confederate flag flap, Congress quietly forfeited our entire economic future via fast-track trade authority
March Against Monsanto explodes globally... World citizens stage massive protests across 38 countries, 428 cities... mainstream media pretends it never happened
GMO crops totally banned in Russia... powerful nation blocks Monsanto's agricultural imperialism and mass poisoning of the population
SCOTUS same-sex marriage decision may have just legalized the concealed carry of loaded firearms across all 50 states, nullifying gun laws everywhere
Nearly every mass shooting in the last 20 years shares one surprising thing? and it's not guns
Vicious attack on Dr. Oz actually waged by biotech mafia; plot to destroy Oz launched after episode on glyphosate toxicity went viral
Holistic cancer treatment pioneer Dr. Nicholas Gonzalez dies suddenly; patients mourn the loss of a compassionate, innovative doctor who helped thousands heal from cancer
Pepsi drops aspartame from diet soda as consumers reject toxic sweetener
Bride of Frankenfood: Hillary Clinton pushes GMO agenda... hires Monsanto lobbyist... takes huge dollars from Monsanto
STATINS RED ALERT: Widely prescribed drugs act as cellular poisons that accelerate aging... deactivate DNA repair... promote diabetes, muscle fatigue and memory loss
Wild eyes and bowl cuts: Why do mass shooters always share the same hair styles and crazed zombie stares?
Mind control through emotional domination: How we're all being manipulated by the "crisis of the NOW"
(NaturalNews) A popular online age quiz, RealAge, has gained notoriety among many Americans for its claims to pinpoint a person's true biological age and make corresponding recommendations for staying healthy and young. Research into the company reveals, however, that while the site itself promotes non-medical solutions to staying young, the company generates revenue by marketing drugs to its members via email.

The quiz is designed to assign a biological age to a person through a series of questions that assess lifestyle preferences, eating habits, and family history. Once compiled, the survey will offer advice on which vitamins to take, what to eat for meals, and how to improve youthfulness. Over 27 million people have taken the quiz and roughly nine million have signed up to become members.

Once a member, a person receives custom-tailored emails that use that person's quiz answers to make drug recommendations based on current symptoms and potential disease propensities. Drug companies pay RealAge to send marketing emails directly to members without any formal diagnosis from the members' doctors.

Luring in customers for Big Pharma

Attracted by promises of living longer and changing their lives for the better, people continue flocking to take the RealAge quiz despite the fact that its underlying purpose is to provide detailed, personal health details to drug companies looking for new customers. The crafty manner in which the quiz was constructed entices people to provide personal information many normally wouldn't.

The quiz is heavily marketed by the company's spokesman, Dr. Mehmet Oz, who is a frequent guest on the Oprah Winfrey Show, as well as by advertisements strewn across the internet. Once at the site, guests are required to submit an email address in order to take the test and are continually asked if they wish to receive a free membership to RealAge. Those who accept have their email addresses entered into the marketing database and may then receive commercial email marketing messages pushing pharmaceuticals.

Andy Mikulak, the vice president for marketing at RealAge, stated that the primary focus of this type of email marketing is to reach what he terms the "undiagnosed at-risk patient". In other words, those who aren't necessarily ill are manipulated into thinking that they might be in order to sell more drugs.

The ties between RealAge and the pharmaceutical companies that use it for marketing purposes is not openly disclosed, typifying the practice as both manipulative and dishonest. Drug companies have a long-standing reputation for deceptive marketing behavior and RealAge appears to be perfectly aligned with Big Pharma's marketing tactics.

Sources for this story include

Follow real-time breaking news headlines on
RealAge at
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...


Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.