(NaturalNews) Many popular brands of personal care products use words like "organic" on their product labels or company names, but the products they're selling don't meet organic standards. So the Organic Consumers Association (www.organicconsumers.org
) has been waging a public campaign to expose "organic cheaters" and encourage consumers to boycott those brands.
Late last week, a significant victory was achieved for organic consumers: the National Organic Standards Board (NOSB) voted 12 to 1 to require personal care products touting the word "organic" to actually meet organic standards. (Previously, this was not required.)
This is big news because it means the USDA will now start cracking down on non-compliant brands that inappropriately use the word "organic" on their product labels.
"Brands that are using the word organic improperly should be on notice that USDA enforcement is imminent. Deputy Secretary Kathleen Merrigan has said that she is going to get 'tough on crime' in the organic industry," said Ronnie Cummins, Executive Director of the OCA. "I expect them to make organic cosmetics fraud a top priority. In the meantime, retailers should start cleaning up their body care isles. Whole Foods Market, for one, was a big supporter of the NOSB recommendation."
Boycott these "organic cheater" brands
NaturalNews encourages readers to join the Organic Consumers Association in its boycott of these brands of personal care products:
• Desert Essence Organics Body Care
• Organics by Noah's Naturals
• Giovanni Organic Cosmetics
• Nature's Gate Organics
• Amazon Organics
• JASON Pure Natural and Organic
• Avalon Organic
Until these companies clean up their labels and achieve full compliance with new USDA organic
standards, this boycott will remain in effect. It's all part of the OCA's "Coming Clean" campaign that seeks to end labeling fraud in the personal care products marketplace.
Read more about the "Coming Clean" campaign at: http://www.organicconsumers.org/bodycare/index.cfm
NaturalNews encourages readers to keep personal care product manufacturers honest by avoiding the purchase of any product labeled in a false or misleading way. Stay up to date by following the news on organic products at www.OrganicConsumers.org
About the author: Mike Adams is a consumer health advocate and award-winning journalist with a strong interest in personal health, the environment and the power of nature to help us all heal He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he is well known as the creator of popular downloadable preparedness programs on financial collapse, emergency food storage, wilderness survival and home defense skills. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In mid 2010, Adams produced TV.NaturalNews.com, a natural health video sharing website offering user-generated videos on nutrition, green living, fitness and more. He's also a noted pioneer in the email marketing software industry, having been the first to launch an HTML email newsletter technology that has grown to become a standard in the industry. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and regularly pursues cycling, nature photography, Capoeira and Pilates. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds.
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