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(NaturalNews) The big food companies have dreamed up yet another clever con to sell processed junk foods to parents and children: A "Smart Choices" label that implies the food product is a smart choice for health and nutrition. The problem is that the standards for qualifying for this designation were set by the food companies themselves, and processed junk foods like Froot Loops (a sugary breakfast cereal) qualify.
Froot Loops is 41 percent processed white sugar. It also contains processed flour and partially-hydrogenated vegetable oil. But that's not all you'll find in the box: Froot Loops is also made with synthetic coloring chemicals, including Red #40, Blue #2, Yellow #6 and Blue #1. The No. 1 ingredient of Froot Loops is sugar, and each serving contains 12 grams of sugar.
So how, exactly, did Froot Loops qualify for the "Smart Choices" label?
I'll tell you how: Because the Smart Choices label is a marketing fraud. It's a manipulative, dishonest food package labeling system that is intentionally designed by the processed food companies to mislead and misinform consumers into buying processed food products, in my view.
You'd have to be deeply misinformed about nutritional basics to think that a processed breakfast cereal made of 41% sugar, partially-hydrogenated oils and artificial coloring chemicals is a "smart choice" for any child. A more appropriate label might be "Diabetes Choices" or "Obesity Choices", but certainly not "Smart Choices."
In my opinion, this marketing fraud is little more than a marketing gimmick. It makes you wonder who, exactly, came up with it.
Did Tufts University sell out to the food giants?The president of the Smart Choices board is Eileen T. Kennedy, dean of the Friedman School of Nutrition Science and Policy at Tufts University. (http://nutrition.tufts.edu/11745629...)
Eileen Kennedy and other Tufts University faculty members have established ties with the Kellogg's company, having participated in a "Children's Health" forum that was co-sponsored by the W.K. Kellogg Foundation.
That event, held in June of this year, was entitled: 'Children's Health: The Future of Food & Nutrition Policy'. It claimed to offer in-depth discussions on topics like "childhood obesity, nutrition standards, global child nutrition and school food." (http://www.reuters.com/article/pres...)
(Did their discussions ever mention that perhaps children shouldn't eat breakfast cereals made with 41% processed sugar?)
In promoting the event, Eileen Kennedy was quoted in a joint press release, admitting how closely her university works with food companies:
"Working with our colleagues across academia, the food and nutrition industry, government agencies and nonprofit organizations, we will influence and change the
nutritional landscape for our children."
She certainly accomplished that. Now, products made with 41% refined white sugar are fraudulently marketed as "Smart Choices."
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Tuesday, September 22, 2009
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