Home
Subscribe (free)
About NaturalNews
Contact Us
Write for NaturalNews
Media Info
Advertising Info
Zevia

First Stevia-Sweetened Diet Soft Drink Hits the Market: Zevia!

Thursday, January 29, 2009 by: David Gutierrez, staff writer
Tags: zevia, health news, Natural News

Most Viewed Articles
http://www.naturalnews.com/025458_diet_stevia_zevia.html
Delicious
diaspora
Print
Email
Share
(NaturalNews) A new company called Zevia has introduced a line of stevia-sweetened, zero-calorie carbonated soft drinks, the first such products to hit the U.S. market.

Zevia soda comes in four flavors: Cola, Orange, Root Beer and Twist (lemon-lime). It contains no calories, but everything else soda drinkers have come to expect, from carbonation to caffeine (the cola contains 45 milligrams, about as much as a Diet Coke).

Because stevia has not been approved as a sweetener by the FDA, Zevia is not technically a soft drink, but rather a nutritional supplement, even though it can be found next to sodas on the shelves of 900 stores across the United States. A label on the product reads, "A dietary supplement is not permitted to disclose the amount of calories, carbs, fat, when there is zero. For that reason, Zevia does not disclose them."

Stevia is a natural sweetener derived from the leaves of a tropical American plant, and has a long history of traditional use in Brazil and Paraguay. It has been approved as a food ingredient in Japan since the 1970s.

According to Zevia co-founder Ian Eisenberg, the process of removing stevia's bitter taste and making a good-tasting soft drink was long and difficult.

"We made a lot of really, really bad soda and drank it," he said.

"There's a reason Diet Coke and Diet Pepsi don't have a lot of competition," agreed co-founder Jessica Newman. But now that the drink has been perfected and rave consumer reviews are coming in, "We are on a crusade to get people to kick the diet soda habit."

Major soft drink companies are also positioning themselves to exploit stevia's appeal as a natural, no-calorie sweetener. Cargill and Coca-Cola have already submitted a stevia product named Truvia to the FDA for approval and Coke hopes to market a stevia beverage before the end of 2008. Pepsi has introduced a stevia-based sweetener in Peru and plans to follow up with U.S. product launch this fall.

Analysts believe that both Coke and Pepsi will wait for the official FDA go-ahead before selling stevia-sweetened soft drinks.

Sources for this story include: seattlepi.nwsource.com.
Join the Health Ranger's FREE email newsletter
Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Your privacy is protected. Unsubscribe at any time. | Learn more...
comments powered by Disqus

The War on Independent Media Has Begun

A coordinated censorship attack is being waged against the entire independent media by Google, YouTube and Facebook. After we were banned by Google for nearly a week, now Facebook is deliberately blocking the sharing of our stories to further censor our important reporting for human freedom and medical choice. Soon, the only way we will be able to reach you is via email, and Google is sometimes blocking our email delivery to gmail users.

Enter your email address below to subscribe to our email announcement list (but don't use gmail). Your privacy is protected and you can unsubscribe at any time. If you don't join our email list, you may never see our valuable content again via Facebook, Google or YouTube. CENSORSHIP has now reached EXTREME levels across the 'net. The truth is being suffocated. Subscribe now if you want to escape the delusional bubble of false reality being pushed by Google and Facebook.

Once you click subscribe, we will send you an email asking you to confirm your free subscription.