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As you'll see here, this new wave of network marketing companies shatters the myths commonly associated with old-school direct sales. Even more interestingly, the social implications of these new companies are nothing less than groundbreaking. I'll explain why as we explore their influence on issues like corporations vs. the People, the decentralization of power, the "anti-Wal-Mart effect," the future of money and even the mainstream acceptance of natural health products. I'll discuss each of these topics in this review, and I'll offer short reviews on several emerging direct sales companies I'm looking at right now. A healthy dose of skepticism is in orderBut first, let me start where you might be starting right now: Network marketing companies? Are you kidding me? My first thought was the same skepticism you might be feeling right now.I've seen Herbalife, the Amways and the Monavies. I've been hit up by dozens of companies over the years, each hoping for me to publicize their products. But time and time again, I was disappointed by their formulations (too much filler), their integrity (too much "get rich quick" hype) or their product claims (this cures everything!). This went on for a number of years until I met John Easterling of the Amazon Herb Company, who challenged my outmoded views of direct sales companies. As I quickly came to learn (see my full review below), the Amazon Herb Company shattered the myths I once held about direct sales companies being populated by self-centered, ill-informed pushers of overpriced products. In fact, I was delighted to find Amazon Herb Company distributors to be remarkably well-informed, generous, compassionate and committed to the healing arts. To this day, in fact, some of the most impressive people I've ever met are those I met in the Amazon Herb Company (and I'm not even a distributor, but I did give a lot of volunteer speeches for the organization). This experience broke me free from the outdated, limiting beliefs I had once held about direct sales companies. The Amazon Herb Company demonstrated to me that with proper leadership, integrity and a genuine commitment to product quality, a direct sales company can be far more effective at putting lifesaving products into the hands of people than any other distribution model. In fact, I came to quickly realize that the structure of such companies is irrelevant to their nature. Direct sales can be outstanding or disappointing, just like any other company, regardless of its sales model. For example, I'll bet you can think of lousy retailers (K-Mart comes to mind) as well as impressive retailers (VitaCost, for example). The character of the company counts more than its distribution model. In addition to that important realization, I also came to understand that the direct sales distribution model is, in many ways, far superior to traditional retail store distribution models (I'll explain why in a bit). Get articles like this delivered to you FREE in our popular email newsletter Related CounterThink Cartoons:
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