Home | About Natural News | Contact Us | Write for Natural News
Search our 25,000 free articles and special reports
wine

Higher-Priced Wine More Pleasurable, Even When it's Just Cheap Wine in an Expensive Bottle

Saturday, August 02, 2008 by: David Gutierrez, staff writer
Key concepts: Wine, Natural health and Renewable energy

Email this article to a friend Printable Version  FREE Email Newsletter

Breaking News for Wednesday, January 07, 2009

     See all Breaking News...

FREE Natural Health Newsletter

Receive natural health product reviews, recommendations and alerts.
Instant download of 20+ free health reports and exclusive interviews.
Join over 1.2 million monthly readers.



Unsubscribe anytime, email privacy guaranteed


Products Related to This Article*

Revealed: Natural Health Solutions (free)
Free summary of book by Mike Adams
for learning censored natural health remedies

* Recommended by the Health Ranger.


Articles Related to This Article:

If You Are a Wine Drinker, Here Are Facts You Should Know

The Procyanidins of Red Wine and Their Anti-Aging Effect

Maximizing Your Health With Wine: The Amount Vs. Type
(NaturalNews) The human brain actually perceives the same wine as more pleasurable when it is labeled with a higher price, according to a study conducted by researchers from the California Institute of Technology and the Stanford Business School and published in the Proceedings of the National Academy of Sciences.

"We always have known that price influences perceptions of quality," researcher Baba Shiv said. "What we were curious about, now that we know this, is whether this perception benefit is just psychological, or whether price can influence the true pleasure."

The researchers had 20 volunteers sample sips from five different wines, each of which was labeled with a different price for the bottle. The participants were also hooked up to a functional magnetic resonance imaging scan, which monitored their brain activity as they drank the wine.

What the participants did not know was that the wines labeled $5 and $45 came from the same bottle (which actually cost $5), as did the wines labeled $10 and $90 (actually $90). The fifth wine was correctly labeled as coming from a $35 bottle.

Participants were asked to rank the wines based on how enjoyable they were, and consistently reported enjoying the $5 bottle the least and the $90 the most. The brain scans backed this up, showing more activity in the medial orbitofrontal cortex,- which regulates pleasure - the more expensively labeled the wine was.

According to the researchers, the current study is only the latest to show that labeling actually affects how the body reacts to beverages.

"Contrary to the basic assumptions of economics, several studies have provided behavioral evidence that marketing actions can successfully affect experienced pleasantness by manipulating nonintrinsic attributes of goods," they wrote.

"For example, knowledge of a beer's ingredients and brand can affect reported taste quality, and the reported enjoyment of a film is influenced by expectations about its quality. Even more intriguingly, changing the price at which an energy drink is purchased can influence the ability to solve puzzles."


Get articles like this delivered to you FREE in our popular email newsletter

Related CounterThink Cartoons:


Related Articles:

If You Are a Wine Drinker, Here Are Facts You Should Know

The Procyanidins of Red Wine and Their Anti-Aging Effect

Maximizing Your Health With Wine: The Amount Vs. Type

Take Action: Support NaturalNews.com

Email this article to a friend

Share this article on: NewsVine | digg | del.icio.us

Permalink to this article: http://www.NaturalNews.com/023758.html

Reprinting this article: Non-commercial OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):

Beyond krill oil: New marine omega-3 more sustainable, ethical

Why did the Health Ranger ditch fish oil and krill oil? He found something that's more potent and more sustainable.

Click here to find out more

This is the 'new' marine omega-3 oil everyone is talking about. Click above to find out why.



Over 100 ways to survive and thrive during the unfolding economic crisis

This eight-CD audio seminar was recorded LIVE by the Health Ranger in October. It reveals everything you need to know to survive the coming economic turmoil.

Click here to protect yourself now

"Guaranteed to deliver the most powerful financial protection advice you've ever seen or your money back!" - Mike Adams, the Health Ranger




Free Special Reports

How to Build Your Financial Safety Net
The 7 Principles of Mindful Wealth
The Healing Power of Sunlight and Vitamin D
The pH Nutrition Guide to Acid / Alkaline Balance
Pet Food Ingredients Revealed! (shocking)
Medicine From Fish
The Water Cure

Recommended Products Related to This Article*:

Revealed: Natural Health Solutions (free)
Free summary of book by Mike Adams
for learning censored natural health remedies

Additional Products of Interest to All

Breville Juice Fountain Elite 800JEXL
Simply the best juicer in the world
for fast, easy juicing

Paraliminal Audio Courses
Powerful mind-enhancing audio therapy
for reprogramming your mind for a new future

How to Halt Diabetes in 25 Days
Health Ranger guide to reversing diabetes
for reversing type-2 diabetes

Boku Superfood
High-potency superfood powder
for preventing numerous diseases

Preparedness Tools Natural News Bundle
For preparedness and safety: 60% off
for preparing for natural disasters

Katadyn Exstream XR Water Purifier
#1 personal water purifier
for clean, pristine water in seconds

Healing Cancer From the Inside Out (DVD)
Amazing, eye-opening cancer documentary
for anyone wanting to know the truth on cancer

Zeitgeist: Addendum - Must-See Movie
A shocking documentary about money
for people who wan to know the real truth

The Genie In Your Genes by Dawson Church
A free, downloadable summary of this book
for learning about the biology of intention

Spirulina Pacifica
Pure, pristine spirulina superfood
for cancer prevention, alkalizing, immune func

The Biology of Belief by Bruce Lipton
A free download of Biology of Belief
for learning about the mind-biology connection

Living Fuel SuperBerry Ultimate
Delicious superfood meal powder
for disease prevention, antioxidant boost

The Weiss Method for Heart Disease
How to reverse heart disease naturally
for heart disease, high cholesterol

Appetite for Profit (free download)
Free download summary of this top book
for discovering the truth about food companies

Hair Soap
A pure, simple and chemical-free shampoo
for washing hair without chemicals

Exposed! The Toxic Chemistry of Products
Free summary of this shocking book
for learning the truth about toxic products

Aloe Vera 100
Pure, dried 100% aloe vera gel flakes
for sludge blood, IBS, Crohn's disease

Free download: Selling Sickness (summary)
Read the best book on disease mongering
for learning the truth about Big Pharma

Katadyn MicroPur Water Purifier Tablets
The best water purification tablets
for purifying almost any water source

Vitamineral Green from Healthforce
Nutrient-dense superfood powder
for disease prevention, body alkalizing & more

Fucoxanthin with PinnoThin
Natural appetite suppressant
for obesity, overweight, overeating

Zyflamend
Powerful anti-inflammatory herbal formula
for arthritis, joint pain, inflammation

Nascent Iodine
Miraculous nascent iodine solution
for thyroid function, Alzheimer's, brain func.

Blood Support
Halts growth of cancer tumors
for breast cancer and all cancers

Amaz-a-Power
Amazing wild berry tincture from Peru
for eye & brain protection, cancer prevention

P-73 Oreganol
Potent source of wildcrafted oregano oil
for parasites, heart disease, immune func.

Ocean Minerals Pure Magnesium Oil
#1 product for magnesium therapy
for back pain, heart health, muscle health

MGC-5 Mushroom Extracts
Potent extracts of medicinal mushrooms
for reversing cancer, boosting immune function

Better Than Roasted - Macadamia Nuts
The most delicious raw nut spread ever
for heart health, circulatory health

* Products do NOT pay to be listed here. These are genuine, independent recommendations by the Health Ranger

☯ Products with this symbol are sold by NaturalNews or its affiliates and earn revenues for NaturalNews

Discover on NaturalNews NaturalPedia™

Wine
Natural health
Renewable energy

Also on NaturalNews:

Streaming Health Ranger Videos
CounterThink Cartoons
FREE Special Reports
Podcasts


This site is part of the Natural News Network © 2008 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.