Email this article to a friend

Printable Version

Articles Related to This Article: • The Honest Food Guide empowers consumers with independent information about foods and health • Interview with "Kevala" Karen Parker, master raw foods chef • Cigarettes, Lies, and Pet Food Advertising Sign the Health Revolution Petition Join the call for genuine health freedom in America. End FDA tyranny and Big Pharma corruption. Watch the video and sign the petition here.

Have you ever wondered why companies use artificial colors? You might think it's because they want to make their food look good, but there's another reason -- a far deeper reason -- why companies use artificial colors to make their foods more appealing to consumers. Keep reading to learn what that is.

Why do foods with more vibrant, saturated colors look more appealing to consumers? Why does a bright-red apple look more appealing than a dull-red apple or a green apple? Why are foods sold to us in neon green, yellow and orange packages? The reason is that of the color of food speaks to humans' innate perceptions about the value of food items.

Humans are born with brains that are preprogrammed with the ability to learn language; or to recognize certain inherent dangers such as falling off a ledge. We also have all kinds of behaviors built in for survival. One of the survival strategies our ancestors developed was the ability to recognize foods containing usable energy or nutrition. They could walk through a field and instantly spot foods that contained potent, healing phytonutrients and calories that would give them usable energy, healthy brain function, boost immune function and boost overall survivability. The natural medicines found in food often appear in bright colors, and calorie-rich foods designed to appeal to primates (such as apples or berries) are also brightly colored. It is these colors that appeal to our built-in perceptions about the value of food. (Birds have a similar system and also tend to judge food by its color.)

Color is a reliable indicator of the healthful quality of foods. An apple that has red in its peel, for example, actually sends a message: "Hey, I'm here. I have some healing medicine in my skin." That's why humans are naturally attracted to more vibrant-looking apples. Berries, fruits, root vegetables and other foods broadcast similar messages through their own coloring.

Eating the rainbow diet

Food makers use harmful dyes to get you to buy

Free registration is required to read the rest of this article...
Enter your email address to continue:  
Your email privacy is 100% protected by NaturalNews. We do not sell, rent or share emails.


Get articles like this delivered to you FREE in our popular email newsletter

Related CounterThink Cartoons:

Related Articles: • The Honest Food Guide empowers consumers with independent information about foods and health • Interview with "Kevala" Karen Parker, master raw foods chef • Cigarettes, Lies, and Pet Food Advertising	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/022870_food_foods_artificial_colors.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/022870_food_foods_artificial_colors.html">How food companies fool consumers with food coloring ingredients made from petrochemicals</a>