Factory food manufacturers have figured out that slapping an "all natural" claim onto their processed, chemically-altered food products results in increased sales. Consumers, it seems, are trying to shop for healthier foods, and they're easily fooled by "all natural" claims, even though the vast majority of food products sporting such claims are anything but natural.
The Food and Drug Administration (FDA) does not regulate claims of "all natural." They might claim to, but in reality, they don't. Food
companies can get away with using all sorts of non-natural processes and chemical
ingredients in a food product that they claim is
all natural. For example, foods fried at high temperatures, resulting in the formation of cancer-causing acrylamides, are routinely labeled "all
natural" in the snack section of the grocery
store. And yet frying starches at high temperatures isn't natural at all -- it's a human-invented process for making boring
foods like potatoes taste interesting by loading them up with fat and
salt.
The salt used in such foods isn't natural either. It's almost entirely processed salt, and even the
products that claim to be made from "
sea salt" are actually using a white, processed sea salt (not a full-spectrum brown or pink salt like you might find with Celtic Sea Salt, which is truly natural).
Grocery product makers are also adding various chemical additives to their "all natural" products, hiding them under innocent-sounding ingredients that don't raise red flags with
consumers. Monosodium glutamate (
MSG), for example, is a neurotoxic substance classified as an excitotoxin. Consuming it causes migraine headaches, endocrine system damage, loss of appetite regulation (leading to obesity), neurological damage in fetuses (when consumed by expectant mothers) and many other problems. This is well known throughout the industry. Baby
food manufacturers, for example, voluntarily removed MSG from their products decades ago following a public outcry about the dangers of MSG to babies and infants.
And yet today, numerous "all natural"
food companies continue to use hidden forms of MSG in their foods, hiding them under innocent-sounding ingredients like
yeast extract,
autolyzed or
hydrolyzed proteins (all of which contain MSG). Even the companies you've grown to trust in the "natural"
food business are engaged in the blatant hiding of MSG in their products. Pay special attention to vegetarian
food products such as veggie burgers. Read the ingredients on everything you buy and you'll find that
the largest "natural" food manufacturers still use hidden MSG.
(The newest ingredient to hide MSG under is called
torula yeast. Watch for it on labels.)
Click here to view our CounterThink cartoon on this topic.What's the definition of all-natural, anyway?
The truth is that food manufacturers can use just about any ingredients or processes they want while still claiming their foods are all-natural. They can take whole wheat berries from
nature, mill them down and strip out 98% of the nutrients, bleach the flour with
chemicals, "enrich" the flour with synthetic chemical
vitamins, and then claim their wheat is "all natural."
And why is it natural? Because it comes from the earth, they would say. It was grown by nature.
Sure it was, but then it was physically and chemically modified, adulterated, contaminated and altered in ways that destroy its natural properties. The final product has no resemblance to anything truly natural.
In the
food industry today, there's no official definition of "all natural." It means whatever the food companies want it to mean. It can mean, for example, that all the chemicals found in the product simply aren't listed on the label. (There's no requirement for food companies to list chemical contaminants found in their foods.) A food labeled "all natural" can contain pesticides, herbicides,
toxic heavy metals, trace amounts of PCBs, toxic fluoride, hidden MSG, high-temperature cooking byproducts, synthetic chemical vitamins and dozens of other non-natural substances. This is all perfectly allowed and tolerated by the
FDA as well as all virtually every media outlet in the world. Cable news stations, magazines, newspapers and other media giants are all too happy to take
money from junk food manufacturers and run their advertisements claiming their foods are "all natural." There is absolutely no effort to determine whether such claims are really true or even partially credible. Media companies simply take the money and run the promotions, regardless of whether such promotions tell the truth.
There is little truth left in the food industry
Consumers are a gullible bunch, and food manufacturers have mastered the art of selling people crap while getting them to believe it's actually good for them. There's really no effort taken by the mainstream food industry to make foods
healthy; there's only an effort to
make them appear to be healthy. It's all about marketing. The same junk food crap that wasn't labeled with any
health claims two years ago is now labeled "all natural" and positioned in the healthy food section of the grocery store. Same ingredients, new spin. It's all about positioning.
All this doesn't mean there aren't some genuinely natural products available in the marketplace today. There are, but they aren't manufactured by the big brand-name food companies. A few smaller, niche-market companies are offering real food these days, but you have to search them out. Companies like
Ewehorn make honest cereals with no garbage ingredients, and there are lots of raw foods companies that produce truly outstanding food products (such as
www.RawBakery.com). FoodsAlive (
www.FoodsAlive.com) also makes real food, as do dozens of other companies I could mention.
But the real secret to being a smart, skeptical consumer is to
read the ingredients labels yourself. Analyze the ingredients and ignore the
health claims on the front of the package. Health claims are meaningless. Visit our informative article:
How to read ingredients labels to learn more.
About the author: Mike Adams is a natural health author and award-winning journalist with a mission to teach personal and planetary health to the public He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2010, Adams created NaturalNews.TV, a natural living video sharing site featuring thousands of user videos on foods, fitness, green living and more. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a noted technology pioneer and founded a software company in 1993 that developed the HTML email newsletter software currently powering the NaturalNews subscriptions. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as martial arts, Capoeira, nature macrophotography and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds.
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Wednesday, July 18, 2007
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