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I must be the luckiest journalist working today. Why? Because I have the distinct honor of writing for an expanding group of readers that has become the most highly regarded audience in the natural health community. That's not mere puffery, either. Let me explain why.
Each time I write a review about a particular company or product, I later receive a call from the company that was mentioned. The content of these calls is quite interesting, and it says a lot about the quality and character of NaturalNews readers. Usually the calls begin with a thank you, or even astonishment, since most companies aren't used to having anybody in the press write anything good about them unless there's a fee involved (and we don't do that around here. We never charge a fee to write a review).
And then, a minute or two into the conversation, a comment like this comes out:
"We received a flood of calls from NaturalNews readers and we were amazed at how knowledgeable your readers are!"
NaturalNews readers, you see, are earning a reputation in the natural health community as being expertly informed, passionate about natural health, and truly nice people to talk with. Time and time again, companies that I've mentioned in NaturalNews articles have called me and expressed the same thing: "Your readers are amazing!" or "We love to get calls from NaturalNews readers!"
And this is why I'm the luckiest journalist working today.
The real definition of freedomLet me lay it out in "raw truth" language for you. I get to write for the best people on the planet -- people who CARE about the planet, who work to improve their own health and who want to be part of a revolution in personal health and green living that can make this planet a better place to live for future generations. And since I approach this with strong boundaries and no financial strings attached -- I don't get paid by anybody, and we take no money from advertisers -- I get to pursue this work with 100% honesty, integrity and passion for helping others.
In other words, I don't have to take any crap from anyone. Nobody can fire me. Nobody can buy me off (because I'm writing for free anyway!), and nobody can tell me what to write. So I write about what I see as being important for you, the readers. I cover products you need to know about, dangerous drugs you need to avoid, and trends that stand to impact your lives in a powerful way (sometimes good, sometimes bad). It's all done from the heart, with a level of commitment that can only stem from a deep-rooted personal passion for sharing information that can help others.
But YOU are the ones who make this all possible, and YOU deserve the credit for this, not me. Why? Because you stay engaged in the information. You're forwarding articles to friends, posting our CounterThink cartoons on websites, buying our books from Truth Publishing and taking grassroots action on subjects that really matter (like trying to help us ban direct-to-consumer drug advertising, which would save tens of thousands of lives each year in the United States alone).
When vendors call me with compliments, they're talking about YOU! "NaturalNews readers are the greatest!" they'll say. Or, "Where did you find such wonderful people?"
Good people attract good peopleThat says a lot about the people who read NaturalNews, and the nature of NaturalNews itself. As you know, it's very difficult to determine who you can trust these days, especially when it comes to health product reviews and recommendations. I hate to say it, but many of the popular health magazines you read out there contain little more than watered-down articles designed to please advertisers, many of whom are selling junk products labeled as "organic" or "natural." (There are some exceptions, of course, but most magazines aren't worth the paper they're printed on.)
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Wednesday, March 28, 2007
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