Food, drug, and cosmetics companies spend millions of dollars on sophisticated marketing tactics that convince shoppers to buy unnecessary and potentially harmful products, but consumers now have an ally in Truth Publishing's book "Spam Filter for Your Brain." Written by natural health author and consumer advocate Mike Adams, the guide empowers readers by teaching them to recognize and resist the 10 covert marketing tactics that companies use to manipulate consumer buying decisions. "Spam Filter for Your Brain" is available as a downloadable or softcover book at http://www.truthpublishing.com/SpamFilters.html.
"My goal is to help consumers make healthier choices when they are shopping for foods, beauty supplies, and medicines," said Adams. "Few people realize the effect that incessant commercial messages have on our subconscious thoughts, and how they influence our buying habits. 'Spam Filter for You Brain' educates consumers and encourages them to make proactive decisions about which products are truly best for them."
In "Spam Filter for Your Brain" readers discover:
What types of public messages "disempower" consumers
How advertisers use "misdirection" to make unhealthy foods seem healthy
Which industries frequently use "logic reversals" to hide negative effects
How "biohacking" makes consumers dependant on unhealthy products
Why doctors may not have a patient's best interests in mind
How to spot false flattery
Why the "appeal to arrogance" promotes bad medicine
And many other questionable advertising strategies.
"Spam Filter for Your Brain" is packaged with "The Real Safety Guide to Protecting Against Advertisers, Marketers, and Big Business Propaganda." This exclusive RealSafety.org guide compliments the information in "Spam Filter for Your Brain," explaining ambient advertising, naming rights, celebrity endorsements, product placement, cross merchandising among media conglomerates, virtual advertising, and targeted online advertising.
About Truth Publishing
Truth Publishing is dedicated to a mission of public service through the creation and distribution of educational materials covering natural health, wellness, environmental responsibility, and other topics important to people everywhere. Articles and commentary are published at www.NaturalNews.com, and books and interviews are published at www.truthpublishing.com.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.