10 Deceptive Food Marketing Tactics Exposed in Consumer Health Guide (press release)
 Sunday, February 26, 2006by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: health news, Natural News, nutrition |
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Food, drug, and cosmetics companies spend millions of dollars on sophisticated marketing tactics that convince shoppers to buy unnecessary and potentially harmful products, but consumers now have an ally in Truth Publishing's book "Spam Filter for Your Brain." Written by natural health author and consumer advocate Mike Adams, the guide empowers readers by teaching them to recognize and resist the 10 covert marketing tactics that companies use to manipulate consumer buying decisions. "Spam Filter for Your Brain" is available as a downloadable or softcover book at http://www.truthpublishing.com/SpamFilters.html.
"My goal is to help consumers make healthier choices when they are shopping for foods, beauty supplies, and medicines," said Adams. "Few people realize the effect that incessant commercial messages have on our subconscious thoughts, and how they influence our buying habits. 'Spam Filter for You Brain' educates consumers and encourages them to make proactive decisions about which products are truly best for them."
In "Spam Filter for Your Brain" readers discover:
- What types of public messages "disempower" consumers
- How advertisers use "misdirection" to make unhealthy foods seem healthy
- Which industries frequently use "logic reversals" to hide negative effects
- How "biohacking" makes consumers dependant on unhealthy products
- Why doctors may not have a patient's best interests in mind
- How to spot false flattery
- Why the "appeal to arrogance" promotes bad medicine
- And many other questionable advertising strategies.
"Spam Filter for Your Brain" is packaged with "The Real Safety Guide to Protecting Against Advertisers, Marketers, and Big Business Propaganda." This exclusive RealSafety.org guide compliments the information in "Spam Filter for Your Brain," explaining ambient advertising, naming rights, celebrity endorsements, product placement, cross merchandising among media conglomerates, virtual advertising, and targeted online advertising.
About Truth Publishing
Truth Publishing is dedicated to a mission of public service through the creation and distribution of educational materials covering natural health, wellness, environmental responsibility, and other topics important to people everywhere. Articles and commentary are published at www.newstarget.com, and books and interviews are published at www.truthpublishing.com.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.
Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.
In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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