Food, drug, and cosmetics companies spend millions of dollars on sophisticated marketing tactics that convince shoppers to buy unnecessary and potentially harmful products, but consumers now have an ally in Truth Publishing's book "Spam Filter for Your Brain." Written by natural health author and consumer advocate Mike Adams, the guide empowers readers by teaching them to recognize and resist the 10 covert marketing tactics that companies use to manipulate consumer buying decisions. "Spam Filter for Your Brain" is available as a downloadable or softcover book at http://www.truthpublishing.com/SpamFilters.html
"My goal is to help consumers make healthier choices when they are shopping for foods, beauty supplies, and medicines," said Adams. "Few people realize the effect that incessant commercial messages have on our subconscious thoughts, and how they influence our buying habits. 'Spam Filter for You Brain' educates consumers and encourages them to make proactive decisions about which products are truly best for them."
In "Spam Filter for Your Brain" readers discover:
- What types of public messages "disempower" consumers
- How advertisers use "misdirection" to make unhealthy foods seem healthy
- Which industries frequently use "logic reversals" to hide negative effects
- How "biohacking" makes consumers dependant on unhealthy products
- Why doctors may not have a patient's best interests in mind
- How to spot false flattery
- Why the "appeal to arrogance" promotes bad medicine
- And many other questionable advertising strategies.
"Spam Filter for Your Brain" is packaged with "The Real Safety Guide to Protecting Against Advertisers, Marketers, and Big Business Propaganda." This exclusive RealSafety.org guide compliments the information in "Spam Filter for Your Brain," explaining ambient advertising, naming rights, celebrity endorsements, product placement, cross merchandising among media conglomerates, virtual advertising, and targeted online advertising.
About Truth Publishing
Truth Publishing is dedicated to a mission of public service through the creation and distribution of educational materials covering natural health, wellness, environmental responsibility, and other topics important to people everywhere. Articles and commentary are published at www.NaturalNews.com, and books and interviews are published at www.truthpublishing.com.
10 Deceptive Food Marketing Tactics Exposed in Consumer Health Guide (press release)
About the author: Mike Adams is a natural health author and award-winning journalist with a mission to teach personal and planetary health to the public He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, and he is well known as the creator of popular downloadable preparedness programs on financial collapse, emergency food storage, wilderness survival and home defense skills. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In mid 2010, Adams produced TV.NaturalNews.com, a natural health video sharing website offering user-generated videos on nutrition, green living, fitness and more. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a successful software entrepreneur, having founded a well known email marketing software company whose technology currently powers the NaturalNews email newsletters. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and regularly pursues cycling, nature photography, Capoeira and Pilates. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org
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