Summary
Programming from Fox Entertainment will be part of the new DIRECTV Plus DVR "first look" at prime time hits. The shows, which include "24" and "Prison Break" will be available for viewing 24 to 48 hours prior to their broadcasts for $2.99 each.
Original source:
http://www.worldscreen.com/newscurrent.php?filename=fox106.htm
Details
- A selection of programming from the Fox Entertainment Group will be available for purchase on the DIRECTV satellite platform, beginning this March with select FX titles available 1 to 2 days before their television broadcast.
- Viewers with the new DIRECTV Plus DVR will get a "first look" at prime time hits from FX 24 to 48 hours prior to their initial broadcasts for $2.99 each.
- Later in the year, DIRECTV subscribers will have post-air access to FOX Broadcasting series for 99 cents each for six to seven days following their national broadcast.
- "We're committed to finding new ways to bring our content to consumers and we think this deal is a huge step forward in giving them greater choice and control over their entertainment experience," said Peter Chernin, the president and COO of News Corporation.
- "For the very first time, viewers will be able to watch their favorite shows before the rest of the world.
- And we now have the ability to create different cuts of our programs for the pre-air audience---versions with additional scenes and materials not included in the network broadcast---something entirely new.
- It's an exciting opportunity for the television consumer and for us.
- Moreover, this new partnership will also enrich the viewing experience by providing access to DIRECTV's enhanced services, features and interactive functionality."
- Chase Carey, president and CEO of DIRECTV, Inc., added, "Growing our interactive/On Demand service is a top priority for DIRECTV and our partnership with Fox is further testament to the commitment DIRECTV is making to delivering the very best in television and entertainment programming.
- By continually offering our subscribers new and exclusive programming choices at their convenience, we not only enhance the viewing experience but broaden the depth of our services and offerings."
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