The Launch of Alonovo.com, Intelligent Marketplace Ushers in a New Era of Informed, Socially-Responsible Shopping (press release)
 Tuesday, September 06, 2005by Mike Adams, the Health Ranger Editor of NaturalNews.com (See all articles...) Tags: health news, Natural News, nutrition |
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Co-founder George Polisner explains that “part of our mission is to provide visibility and therefore sales revenue to companies that are making a positive impact on the world - businesses that are working to reduce our dependency on oil, respect our rivers and forests and provide a fair and equitable workplace.”
With Version 1.0, alonovo.com™ seamlessly integrates product and pricing content from a large shopping aggregator, with trusted SR data from a leading, independent third party, thereby enabling consumers to evaluate and make purchase decisions about millions of competitively-priced, high-quality products.
According to Ethan McCutchen, SR Data Strategist, “Alonovo.com™ transcends the myriad of price and product quality information already available on the internet to help consumers understand the societal impact of the producer.”
The SR data is provided by KLD Research & Analytics Inc. (www.kld.com), an independent service company that supplies social investment research to leading investment institutions worldwide. Now for the first time, KLD’s research results are formulated for and accessible by consumers, through www.alonovo.com, to help them answer questions such as: Which companies embrace fair labor practices versus use of sweatshop labor? Which companies are transitioning to clean manufacturing as an alternative to polluting our neighborhoods? How can I direct my purchase dollars to companies that are considering the future impact of their business versus those that limit their concerns to short-term profits, regardless of societal cost?
KLD reports and summarizes approximately 40 attributes of Social-Responsibility data into a composite rating that allows users to readily compare businesses across a balanced set of socio-economic and environmental issues. Further, through a patent-pending technique, each alonovo.com™ user can weight specific attributes to personalize their own comparison experience. “For example,” states Lewis Hoffman, SR Data Architect, “a person who is particularly concerned about use of renewable clean energy can give a higher weight to that particular attribute over other ratings.”
Concludes co-founder Joey Shepp, “By providing trusted information to consumers, we can add significant visibility and revenue to businesses that are embracing a balance between people, planet and profit. Alonovo.com™ catalyzes the power of millions of individuals acting in concert for a better, stronger America, and a safe, sustainable world.”
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.
Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.
Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.
In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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"Big Tech and mainstream media are constantly trying to silence the independent voices that dare to bring you the truth about toxic food ingredients, dangerous medications and the failed, fraudulent science of the profit-driven medical establishment.
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–The Health Ranger, Mike Adams