Co-founder George Polisner explains that �part of our mission is to provide visibility and therefore sales revenue to companies that are making a positive impact on the world - businesses that are working to reduce our dependency on oil, respect our rivers and forests and provide a fair and equitable workplace.�
With Version 1.0, alonovo.com™ seamlessly integrates product and pricing content from a large shopping aggregator, with trusted SR data from a leading, independent third party, thereby enabling consumers to evaluate and make purchase decisions about millions of competitively-priced, high-quality products.
According to Ethan McCutchen, SR Data Strategist, �Alonovo.com™ transcends the myriad of price and product quality information already available on the internet to help consumers understand the societal impact of the producer.�
The SR data is provided by KLD Research & Analytics Inc. (www.kld.com), an independent service company that supplies social investment research to leading investment institutions worldwide. Now for the first time, KLD�s research results are formulated for and accessible by consumers, through www.alonovo.com, to help them answer questions such as: Which companies embrace fair labor practices versus use of sweatshop labor? Which companies are transitioning to clean manufacturing as an alternative to polluting our neighborhoods? How can I direct my purchase dollars to companies that are considering the future impact of their business versus those that limit their concerns to short-term profits, regardless of societal cost?
KLD reports and summarizes approximately 40 attributes of Social-Responsibility data into a composite rating that allows users to readily compare businesses across a balanced set of socio-economic and environmental issues. Further, through a patent-pending technique, each alonovo.com™ user can weight specific attributes to personalize their own comparison experience. �For example,� states Lewis Hoffman, SR Data Architect, �a person who is particularly concerned about use of renewable clean energy can give a higher weight to that particular attribute over other ratings.�
Concludes co-founder Joey Shepp, �By providing trusted information to consumers, we can add significant visibility and revenue to businesses that are embracing a balance between people, planet and profit. Alonovo.com™ catalyzes the power of millions of individuals acting in concert for a better, stronger America, and a safe, sustainable world.�