Summary

Original source:
http://tvnz.co.nz/view/page/411749/603097

Details

• Along with the bankruptcy of Atkins Nutritionals Inc, the renewed sales of forbidden foods are evidence that the low-carb craze is over.
• In its wake, food experts said, is a lingering "carb awareness" and interest in nutrition that is driving demand for whole grains and natural foods.
• "Whole grain is a huge phenomenon in bread products right now," said Nan Redmond, communications director for Pepperidge Farm, a division of Camden, New Jersey-based Campbell Soup Co.
• Low-carbohydrate diets such as Atkins favour meat, eggs and green vegetables over white bread, pasta and fruit.
• "I think consumers are sort of burning out or are sceptical of 'fad' diets and are beginning to understand that the most sensible way to long-term weight control is to balance," said Bob Goldin, executive vice-president of Technomic Inc, a food-industry research firm in Chicago.
• Harry Balzer, vice-president of NPD Group, a marketing-information company in Port Washington, New York, said he thought the lesson from the low-carb era was that people liked to try new stuff.
• "I think the legacy of this is that Americans aren't looking for the way to lose weight or the way to eat better," he said.
• Kraft is betting that its 29 products based on the South Beach Diet, which eschews some of the same foods as Atkins, will be among them.
• Over the last 11 months, Idaho farmers have shipped 500,000 more 20 kg sacks of potatoes than they did over that same time period last year - a one per cent increase, said Frank Muir, president and CEO of the Idaho Potato Commission.
• In the last two years, his group spent $US6 million advertising the health benefits of potatoes.
• Todd Hultquist, a spokesman for the Food Marketing Institute, a trade association for food retailers and wholesalers, said the natural and organic sector was growing rapidly in mainstream food stores, a response to competition from grocers like Whole Foods.

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