Summary
More dieters are ditching carb counting and biting into baguettes with gusto these days and returning to old tried an true diet programs like Weight Watchers.
Original source:
http://www.chicagotribune.com/news/custom/redeye/chi-050802bread,1,4949794.story?coll=chi-news-hed
Details
Not too long ago, it seemed like everyone was cutting carbs.
Going low-carb or no-carb was the "It" way to drop some serious pounds.
But the craze began to lose momentum at the end of last year, and on Sunday, the biggest name in low-carb, Atkins Nutritional Inc., filed for bankruptcy protection.
it was probably the shortest-lived of all food fads," said John Stanton, a professor of food marketing at St. Joseph's University.
Eighteen months ago, 9 percent of American adults were following Atkins, South Beach or another low-carb diet, said Harry Balzer, who studies food trends as vice president of the NPD Group, a market research firm.
Consumers have realized that cutting out carbs isn't an easy solution, nor does it ensure long-term success, Stanton said.
Ann-Marie Davis, a student from Dublin working in Chicago this summer, quit Atkins after reading about its health risks.
Bagels, where sales suffered during the peak of low-carb mania, is phasing out its low-carb bagel, said Monica Hahn, senior vice president of marketing for Einstein's parent company.
The ice cream company, which has opened 20 stores in Illinois in the last year and plans another 12 by January, tested low-carb products in Florida and New York last year, but lackluster results persuaded the chain to drop the low-carb versions, said spokeswoman Jami Clark.
According to nutritional information on the company's Web site, most Cold Stone ice creams have between 40 and 100 grams of carbohydrates per serving.
When Atkins first became popular, people were quick to give it a try because it seemed to promise a diet with foods people loved--steak, bacon and cheese--said NPD Group's Balzer.
Dieters lost weight but soon learned that going
low-carb required a major change in the way they eat.
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