C.H.E.F.® Launches the FUEL™ Series to Fight Childhood Obesity (press release)

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Comprehensive Health Education Foundation (C.H.E.F.®), developer of the most widely-used prevention curricula in the United States, announced the launch of its innovative new FUEL™ series, which is designed to help fight the childhood obesity epidemic. Created as the first youth-inspired educational approach to address this critical health issue, this series profiles what real kids are doing to address obesity and improve their own lives.

Designed for kids ages 10-18, FUEL is an edgy, upbeat and powerful series that empowers youth to take action to improve their own lives, and gives them the skills, knowledge, and power to radically transform themselves and their world. The four-part series includes the titles “Skin Deep,” “Energy for Action,” “The Perfect Machine,” and “Taking on the World,” and deals with the topics of media literacy, self-esteem, body image, healthy eating, nutrition, physical activity, and positive activism. Currently available in a version for the school market, each FUEL Educator’s Kit includes a VHS and DVD version of the video and an easy-to-use Educator’s Guide with five dynamic lessons. C.H.E.F. is also exploring entry into the consumer market with a home version of the FUEL series, and has initiated discussions with several prospective brand partners.

According to Debra Keene Bergeron, Vice President of C.H.E.F., “We worked in close collaboration with a distinguished panel of subject matter experts to develop the FUEL series, including those in the fields of medicine, academia, health education, fitness and teaching. Consulting well-known professionals across a variety of relevant and appropriate disciplines provided the FUEL series with the grounding it needed to reach the youth market and help change behaviors related to childhood obesity.”

“We believe the FUEL series will have immediate and far-reaching positive impact on kids across the country because our approach is so kid-friendly,” said Larry Clark, President and CEO of C.H.E.F. “Despite the serious and important nature of the topic, kids don’t want an adult to preach to them or make them feel like they’re being told what to do. That’s why our kid-inspired FUEL series profiles what real kids are doing to address obesity and make positive changes in their lives.”

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About the author: Mike Adams is a consumer health advocate with a mission to teach personal and planetary health to the public He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a manufacturer of mercury-free, energy-efficient LED lighting products that save electricity and help prevent global warming. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams also serves as the executive director of the Consumer Wellness Center, a non-profit consumer protection group, and pursues hobbies such as Pilates, Capoeira, nature macrophotography and organic gardening.


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