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C.H.E.F.® Launches the FUEL™ Series to Fight Childhood Obesity (press release)

Tuesday, July 05, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: health news, Natural News, nutrition


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Comprehensive Health Education Foundation (C.H.E.F.®), developer of the most widely-used prevention curricula in the United States, announced the launch of its innovative new FUEL™ series, which is designed to help fight the childhood obesity epidemic. Created as the first youth-inspired educational approach to address this critical health issue, this series profiles what real kids are doing to address obesity and improve their own lives.

Designed for kids ages 10-18, FUEL is an edgy, upbeat and powerful series that empowers youth to take action to improve their own lives, and gives them the skills, knowledge, and power to radically transform themselves and their world. The four-part series includes the titles “Skin Deep,” “Energy for Action,” “The Perfect Machine,” and “Taking on the World,” and deals with the topics of media literacy, self-esteem, body image, healthy eating, nutrition, physical activity, and positive activism. Currently available in a version for the school market, each FUEL Educator’s Kit includes a VHS and DVD version of the video and an easy-to-use Educator’s Guide with five dynamic lessons. C.H.E.F. is also exploring entry into the consumer market with a home version of the FUEL series, and has initiated discussions with several prospective brand partners.

According to Debra Keene Bergeron, Vice President of C.H.E.F., “We worked in close collaboration with a distinguished panel of subject matter experts to develop the FUEL series, including those in the fields of medicine, academia, health education, fitness and teaching. Consulting well-known professionals across a variety of relevant and appropriate disciplines provided the FUEL series with the grounding it needed to reach the youth market and help change behaviors related to childhood obesity.”

“We believe the FUEL series will have immediate and far-reaching positive impact on kids across the country because our approach is so kid-friendly,” said Larry Clark, President and CEO of C.H.E.F. “Despite the serious and important nature of the topic, kids don’t want an adult to preach to them or make them feel like they’re being told what to do. That’s why our kid-inspired FUEL series profiles what real kids are doing to address obesity and make positive changes in their lives.”


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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