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New Citrucel(R) FiberShake(TM) Adds a Tasty Twist to Staying Regular (press release)

Saturday, July 02, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: health news, Natural News, nutrition


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Mention therapeutic fiber to most people and what comes to mind are images of the blue-haired set drinking gritty concoctions. That's all about to change, thanks to a new product from Citrucel(R) that will transform the way people think about fiber therapy.

New Citrucel FiberShake(TM) is the first and only fiber therapy that tastes like a chocolate milkshake. Made with real cocoa, it can transform an ordinary glass of milk into a surprisingly delicious way to get the fiber the body needs to maintain regularity.

"Citrucel FiberShake is definitely not your mother's fiber," says Citrucel Brand Manager Rob Schwartz. "For consumers who are not satisfied with the texture and taste of current therapeutic fiber products, FiberShake offers an option they will look forward to taking -- a rich, chocolaty shake."

For the millions of people who find it difficult to get enough fiber through diet alone, a bulk fiber therapy product like Citrucel FiberShake is an effective way to maintain regularity. It contains methylcellulose -- the same effective fiber in other Citrucel products, which is derived from natural plant fiber and doesn't ferment in the digestive tract like other common bulk fiber sources, such as psyllium. Because it doesn't ferment, it gives you the fiber you need without the excess gas and bloating that other bulk fiber therapies like Metamucil(R) and fiber supplements like Benefiber(R) can cause.

An Innovative New Addition to the Category

Citrucel FiberShake was developed to offer a better tasting bulk fiber product in response to consumer demand for fiber therapy in a "variety they like." In addition, it provides consumers with a chocolate-flavored product, which some may prefer over traditional orange and unflavored varieties already available.

The fiber in many bulk fiber products acts as a thickening agent once mixed. FiberShake uses this as an advantage. The result is an appetizing, thick shake that counters the negative taste perception sometimes found within the fiber category.

Nutritious Milkshake in Minutes

Citrucel FiberShake is quick and easy to prepare. Users simply combine one scoop or packet of FiberShake with eight ounces of cold milk. For best results, use a shaker cup or a blender to mix. Adults can enjoy Citrucel FiberShake up to three times a day and, for children six to 12 years old, one half the adult dose once a day is recommended.

In addition to helping consumers achieve the fiber intake needed to maintain regularity, Citrucel FiberShake offers additional nutritional benefits when mixed with milk. One serving, made with one cup (8 oz.) of milk, provides approximately 30 percent of the daily recommended intake of calcium for adults, and 25 percent of the recommended intake of vitamin D.

Because it has only 50 calories per scoop and has no added sugar, Citrucel FiberShake is also a good choice for those watching their caloric intake. For those counting calories, skim milk can be used, and water can be substituted for milk if preferred.

Citrucel FiberShake is now available nationwide in 7.2 and 14.5 oz. canisters and a trial pack that comes with five single-serving pouches and a shaker cup at mass merchandise, grocery and drug stores.


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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