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Spoof of Milk Mustache Ad Reaches Out to People with Lactose Intolerance (press release)

Tuesday, June 21, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: health news, Natural News, nutrition


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The nonprofit Physicians Committee for Responsible Medicine (PCRM) is launching a new ad campaign to draw attention to the problem of lactose intolerance, especially among people of color, and to offer legal assistance to those who may have been sickened by dairy products. Scheduled to debut in mid-June on Metrorail platforms and inside trains and buses, the ad reads, “Got Lactose Intolerance? 75 percent of people do, particularly people of color. If you’re lactose intolerant, you may have grounds for a lawsuit.” PCRM is also launching a new Web site—www.MilkMakesMeSick.org—to support the ad campaign.

“About 75 percent of people worldwide are lactose intolerant, which means they naturally lose the ability to digest the milk sugar lactose after infancy. This is a normal shift in enzyme activity that comes as the person matures,” says Tim Randal, R.D., Dr. P.H., nutrition director for PCRM. “The abdominal pain and other, often severe, digestive disturbances that can occur when a lactose intolerant person drinks milk, are the body’s way of warning that milk is not an appropriate or desirable food for adults.”

According to the American Academy of Family Physicians, 60-80 percent of African Americans, 50-80 percent of Latinos, and at least 90 percent of Asians and Native Americans are lactose intolerant and may suffer stomach cramps, diarrhea, and other painful or distressing gastrointestinal symptoms. Lactose intolerance occurs in 6-22 percent of people of northern European descent.

“Given the high rates of lactose intolerance, especially among people of color, it is clear that dairy products should carry warning labels,” says Dan Kinburn, associate general counsel for PCRM. “Dairy manufacturers are well aware that many consumers are sickened by these products.”


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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