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Food marketing

Here's the 'Scoop' on Fitting Fun Foods Into a Healthy Diet (press release)

Monday, June 13, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: food marketing, nutritional guidelines, junk food


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Editor's note: this press release is included here to show readers just how ridiculous food politics and marketing can be. In this press release, you'll see how makers of junk foods, sugar-rich foods and other garbage products are trying to say their products actually help people meet the goals of the USDA food guide pyramid! It's all spin, spin spin. Read it and learn...

With all the buzz about the newly revised U.S. Dietary Guidelines and launch of the USDA's "MyPyramid," we've been exposed to more information about our diet and eating habits than ever before. Yet there's still confusion as to where "fun foods," those special treats everyone craves, can fit into a "better-for-you" diet.

"The U.S.D.A. was very careful to state that while there are foods that we should consume every day, such as fruits, vegetables, lowfat dairy, lean proteins and whole grains, we can still enjoy other foods within moderation," says Amy Fischl, MS, RD, CDE. "Each of the 12 personalized 'pyramids' leave room for discretionary calories, the number of which is based on age, weight and activity level."

Desserts and other treats typically count as discretionary calories. Additionally, discretionary calories can come from:
• eating more foods from any of the recommended food groups;
• eating higher calorie forms of recommended foods such as whole milk or sweetened cereal;
• adding fats or sweeteners to foods such as jelly on toast or dressing on a salad; or
• eating foods that are mostly fats or sweets such as candy and regular soft drinks or alcoholic beverages.

The number of discretionary calories for adults ranges from just 195 calories per day for a sedentary 35-year-old woman following a 1,800 calorie- a-day eating plan, to 648 calories for an active 14-to-18-year-old male consuming 3,200 calories per day. According to Fischl, it's okay to occasionally increase the number of discretionary calories on a given day by increasing activity.

"Portion control is key to following a healthful diet that's also enjoyable," adds Fischl. "When it's a special occasion, or if someone has saved up some discretionary calories, I encourage them to go ahead and have that scoop of ice cream they've been craving. Just make sure that it is a regular-sized serving
• a half-cup, which is about the size of a tennis ball."

Helping to make this an achievable goal is that fact that there are delicious ice cream choices designed to meet individual tastes and caloric needs. Breyers® CalSmart&159;, HeartSmart&159; and SugarSmart&159; ice creams, and the newest addition to the freezer case
• All Natural Double Churned Light ice cream
• all deliver great taste with fewer calories and/or less fat or less sugar than regular ice cream. Depending upon the flavor, calories range from 70 to 140 per half-cup serving, with many falling into the 70 to 100-calorie-per-serving range.

To make a half-cup scoop look more generous, Fischl suggests investing in small but interesting serving dishes such as martini glasses or colorful ramekins. Adding fresh fruit or a light sprinkle of toasted chopped nuts contributes additional nutrients for relatively few calories.

For recipes and additional information about better-for-you ice cream choices, visit http://www.icecreamusa.com or request your free copy of the new brochure, The "Smart Scoop" On Ice Cream! For Weight Management. To order, write to: The Scoop for Weight Management, P.O. Box 19007, Green Bay, WI 54307-9007 or e-mail request to [email protected]. Please allow 3 to 4 weeks for delivery.

Unilever Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in North America. In the U.S., the company operates eight manufacturing facilities and employs approx. 3,300 people. Its well-known brands include Breyers® Ice Cream, Popsicle®, Klondike®, Good Humor® and Ben & Jerry's®.

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico - generating approximately $10 billion in sales in 2004. For more information visit www.unileverusa.com .


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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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