Summary
Automakers such as Volvo and GM are turning to podcasts to market their new products. Volvo recently paid Weblogs Inc. $600,000 to sponsor its Autoblog.com weblog and podcast for six months. GM has begun "FastLane radio" which the company uses to record podcasts promoting their new vehicles, or vehicles with an "enthusiastic" following such as the Corvette or Hummer.
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http://eyeonit.itmanagersjournal.com/article.pl?sid=05/05/26/1719222
Details
Major advertisers like Volvo and General Motors are making noise about, and with, podcasts.
Volvo paid Weblogs Inc. $60,000 to sponsor the Autoblog.com Web log and podcast for six months, BusinessWeek Online reported.
Four months into the deal, the podcast, an audio program that can be downloaded from the Internet, has been retrieved 20,000 times.
General Motors has also begun "FastLane radio," featuring one podcast that included a company public relations person interviewing a GM executive about the new Pontiac Solstice.
About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a mission to teach personal and planetary health to the public He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, and he is well known as the creator of popular downloadable preparedness programs on financial collapse, emergency food storage, wilderness survival and home defense skills. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2010, Adams created TV.NaturalNews.com, a natural living video sharing site featuring thousands of user videos on foods, fitness, green living and more. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and martial arts training.
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Sunday, June 12, 2005
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