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For most people, that's the whole solution right there. Turn off the hunger and almost anybody can lose weight. If you have absolutely no craving for food, and your body isn't tricking you into eating another tub of ice cream by creating the illusion of hunger, then you've got the problem solved.

If you add in a bit of exercise -- say, 30 minutes of walking each day -- suddenly you're boosting your metabolism naturally and you're not stuffing your face with twice as many calories as you burned during the walk.

If you could turn off your hunger, you could lose weight without needing military discipline. I hate to say the word "automatically," because I think you still have to be responsible in how you approach your diet, but turning off the hunger is as close to automatic weight loss as you can get.

A double-blind placebo trial showed rapid, consistent weight loss

After 15 days, the results showed that the group on the hoodia extract had reduced their caloric intake by 1,000 calories per day, automatically, with no effort whatsoever. They weren't even aware of the effect. But they were automatically eating less, and they weren't exercising at all.

Now let's put this into perspective with two facts:

1. The average American needs around 2,200 calories per day.
2. There are around 3,500 calories in a pound of body fat. Burn an extra 3,500 calories, and you've lost a pound of fat.

Do that for a week and you've lost two pounds of body fat. Two pounds of fat a week is twice the weight loss rate attempted by most weight loss strategies. It's aggressive weight loss. It means you could lose eight pounds a month, or as much as 100 pounds a year.

Eight pounds a month is extraordinary. Most people who are serious about weight loss are thrilled with one pound a week. Yet people are apparently achieving twice that with hoodia.

The great hoodia shortage

I also paid $15 for fifteen hoodia seeds, which are microscopic, almost like dust. That makes hoodia seeds more valuable than gold, ounce per ounce.

All over the world, people are trying to buy hoodia, and there just isn't enough supply to go around. The succulent growers have been wiped out. The seed providers have virtually no inventory left. And since hoodia takes more than six years to grow to harvesting height, there's going to continue to be a great hoodia shortage until at least 2010, maybe beyond.

Hoodia is also known by horticulture experts as being extremely difficult to cultivate in captivity. The plants rot easily, and they won't grow in regular soil -- they need sandy soil with excellent drainage. Also, to make things even more difficult, these plants aren't pollinated by bees, they're pollinated by flies. To attract the flies, their blooms emit a strong, repulsive odor that smells a lot like rotting flesh (no kidding). It's so repulsive that some growers claim, "It makes you want to chuck your cookies." And as a result, there's not a whole lot of people who want to grow this plant in their backyards or indoors. As you might have guessed, it remains rare.

So buying hoodia is very difficult. It's expensive. And, naturally, there are a lot of fakes on the market.

In part four of this investigative report, we'll reveal how much of the hoodia being sold on the 'net is actually counterfeit hoodia and what you can do to protect yourself against hoodia con artists. Watch NaturalNews.com for the next article, or just use the Google search box below to search for hoodia (which will bring up all the articles on hoodia available so far).

Continue with part four.

About the author: Mike Adams is a consumer health advocate with a mission to teach personal and planetary health to the public He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also a successful software entrepreneur, having founded a well known email marketing software company whose technology currently powers the NaturalNews email newsletters. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and adult gymnastics. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org

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