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Vitamin makers sell candy multivitamins to children

Thursday, July 08, 2004 by: Mike Adams (see all articles by this author) | Key concepts: candy multivitamins, candy and vitamin makers

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How do you get a child to take their vitamins? Hide them in a sugary lollipop or gummi bear. As we're seeing in today's marketplace, more and more candy vitamin products are becoming available for children, and their sales are skyrocketing.

But is it good nutrition? To answer that question, you have to ask another. What's worse: having nutritional deficiencies, or consuming the refined carbohydrates found in the candies? In other words, these candy multivitamins do give kids some nutrients they need, but aren't they also harming them with the high-fructose corn syrup and added sugars?

The answer, in my opinion, is that the vitamins added to these foods are not very helpful to begin with. Makers of candy multivitamins tend to use the cheapest vitamin ingredients available, and those are usually synthetic vitamins that have marginal health benefits.

To make matters worse, none of these nutritional supplements contain phytonutrients that are essential to human health, even if they're not required by the federal government. So even if kids chew a hundred gummi bear vitamins, they're still getting zero phytonutrients.

The real answer here is that kids should be taking real supplements like Earth's Promise from Enzymatic Therapy. These can be blended in tiny amounts in kids' meals and smoothie drinks, along with stevia (instead of sugar) to sweeten them up. Furthermore, parents need to stop caving in to the whining of their children and set some ground rules for nutrition. I often hear parents saying, "But my child won't EAT that!" Yes they will, if you'd stop rewarding their tantrums with lollipops. Most parents have actually trained their children to throw tantrums as part of the process of earning ice cream of cake. It's pure Pavlovian psychology.

The bottom line to all this? Skip the candy vitamins and feed your kids superfoods, whole foods and -- if they want something sweet -- fresh fruit or a stevia smoothie. And find a way to get the good stuff like chlorella into their diets, too (even if that means rewarding them for swallowing whole food supplements).

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About the author: Mike Adams is a natural health author and technology pioneer with a passion for teaching people how to improve their health He has authored and published thousands of articles, interviews, consumers guides, and books on topics like health and the environment, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and enjoys outdoor activities, nature photography, Pilates and adult gymnastics. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org

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