Vitamin makers sell candy multivitamins to children

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How do you get a child to take their vitamins? Hide them in a sugary lollipop or gummi bear. As we're seeing in today's marketplace, more and more candy vitamin products are becoming available for children, and their sales are skyrocketing.

But is it good nutrition? To answer that question, you have to ask another. What's worse: having nutritional deficiencies, or consuming the refined carbohydrates found in the candies? In other words, these candy multivitamins do give kids some nutrients they need, but aren't they also harming them with the high-fructose corn syrup and added sugars?

The answer, in my opinion, is that the vitamins added to these foods are not very helpful to begin with. Makers of candy multivitamins tend to use the cheapest vitamin ingredients available, and those are usually synthetic vitamins that have marginal health benefits.

To make matters worse, none of these nutritional supplements contain phytonutrients that are essential to human health, even if they're not required by the federal government. So even if kids chew a hundred gummi bear vitamins, they're still getting zero phytonutrients.

The real answer here is that kids should be taking real supplements like Earth's Promise from Enzymatic Therapy. These can be blended in tiny amounts in kids' meals and smoothie drinks, along with stevia (instead of sugar) to sweeten them up. Furthermore, parents need to stop caving in to the whining of their children and set some ground rules for nutrition. I often hear parents saying, "But my child won't EAT that!" Yes they will, if you'd stop rewarding their tantrums with lollipops. Most parents have actually trained their children to throw tantrums as part of the process of earning ice cream of cake. It's pure Pavlovian psychology.

The bottom line to all this? Skip the candy vitamins and feed your kids superfoods, whole foods and -- if they want something sweet -- fresh fruit or a stevia smoothie. And find a way to get the good stuff like chlorella into their diets, too (even if that means rewarding them for swallowing whole food supplements).
About the author: Mike Adams is a holistic nutritionist with a passion for sharing empowering information to help improve personal and planetary health He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a veteran of the software technology industry, having founded a personalized mass email software product used to deliver email newsletters to subscribers. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and practices nature photography, Capoeira, Pilates and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org

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