Originally published April 13 2013
Are you a 'Zero TV' household? If so, you're freaking out the programming networks and mind controllers
by Lance Johnson
(NaturalNews) Cable and satellite TV service is going by the wayside as more people turn their backs on the big service providers. According to Nielsen Co. approximately 5 million residences are now labeled "Zero TV" households, up from 2 million in 2007. As more people ditch TV service, broadcasters are in a mad scramble to figure out a way to win the "Zero TV" crowd back. At an upcoming national meeting in Las Vegas, called the NAB Show, broadcasters will discuss ways to keep cable and satellite customers under their control.
Cable and satellite providers scramble to adapt to a new generationThe big broadcasters plan to do everything they can to meet the new generation where it is, as they try to come up with pay-for-programs-you-like, watch-when-you-want ideas that are growing in popularity.
"Getting broadcast programming on all the gizmos and gadgets - like tablets, the backseats of cars, and laptops - is hugely important," says Dennis Wharton, a spokesman for the National Association of Broadcasters.
Cheaper online video subscriptions like Netflix Inc. and Amazon.com Inc. cost less than $15 a month combined and are making video choices more accessible.
To win back customers, TV ratings giant Nielsen plans to measure TV viewing in their quarterly viewing report this fall. They plan to use the results to re-calculate how ads are displayed, hoping to recapture a generation that is turning away from cable and satellite service.
Young single generation moving away from TV subscriptionsThe major broadcasters seem to be in a panic, looking for new ways to utilize their mind control machine. Due to the ease of the internet, new generations may be looking elsewhere for information and entertainment.
Research firm SNL Kagan reports that only 46,000 of the 974,000 new households created last year signed up as TV service customers.
Reports show that those without service tend to be younger, single and without children. Nielsen's senior Vice President of Insights, Dounia Turrill, says that part of the new monitoring regime from Nielsen is meant to help determine whether the young generation will change their behavior over time.
Mind controlled no longerCynthia Phelps, a 43-year-from San Antonio, Texas is one of many who says "There's nothing that will bring her back to traditional TV." Phelps says television service is of the past. People like her are finding many programs online to watch for free. These programs can be viewed on a person's own time, under their control. No more flipping through channels waiting to receive what's been prepared. People like her are wary of the 24-hour news channels and the latest MTV buzz about the newest gossip. She doesn't feel like she's missing out. She doesn't care anymore.
"I feel absolutely no social pressure to keep up with the Joneses in that respect," she says. "I don't want someone else dictating the media I get every day," she says. "I want to be in charge of it. When I have a TV, I'm less in control of that."
As big broadcasters scramble to regain their customers' attention, they've identified and labeled three growing trends.
Cable cutters are those who stop paying for TV completely, abandoning its philosophy.
Cable shavers are those who reduce the number of channels or TVs in their home, to save money.
Cord-nevers are those young people who move out, never set up land line phones or TV subscriptions. They rely on their Internet, Netflix, and their cell phone.
The demographics are changing and the broadcasters know it. Can they adapt to an ever-changing culture to once again recapture their thoughts?
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