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Originally published December 26 2009

Use Hypnosis to Research Creativity and Imagination

by Steve G. Jones, Ed.S.

(NaturalNews) Creativity is defined as the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc. Creativity is easy to define, but researchers often question how it can be measured and how people have different aptitudes for creativity. Hypnosis aides in the research of creativity, and it also allows psychologists to study the relationship between creativity and hypnotizability.

It is thought that hypnosis aides in the research of creativity. The state of hypnosis creates an altered state of consciousness; this makes hypnosis a good tool to use in the research of creative states and fantasy proneness. It is thought that hypnosis may lead to a breakthrough in understanding the origin of creative inspiration.

Bowers and van der Meulen (1970) performed a study involving 30 highly suggestible people and 30 participants who were not as suggestible. The study involved many tests of creative functioning including creative tasks, inkblots, and association tests. The results of the study showed that those who were more highly hypnotizable performed better in the creative tests. The study also concluded that women were more creative than men.

Another study was conducted to study the relationship between hypnosis and creativity. Hypnosis was used to measure the degree of effortless response to tasks involving creativity. The study consisted of students and writers who were asked to write while in a hypnotic state. The researcher also looked at the various creative styles of the participants. The results showed that more creativity was at its highest when there was no interference between associations and problem solving (Bowers, 1979).

Lynn and Rhue (1988) screened 6,000 students to find 780 participants in their study. They were divided into three groups based on their fantasy proneness. They were then compared based on measures of hypnotizability, imagination, waking suggestibility, hallucinatory ability, creativity, psychopathology, and childhood experiences. The researchers found that there was less of a link between fantasy proneness and hypnotizability than originally thought. This means that even those who are not creative are likely to respond positively to hypnosis. It was also found that those who were more prone to fantasy and creativity were not necessarily highly suggestible under hypnosis.

Although these studies differ in making a connection between suggestibility and creativity, all of the studies have made interesting conclusions involving creativity and hypnosis. The state of hypnosis allows researchers to study creativity in a non-invasive and natural way. More research should be conducted to learn more about creativity and imagination.


Bowers, K.S. & van der Meulen, S.J. (1970). Effect of hypnotic susceptibility on creativity test performance. Journal of Personality and Social Psychology, 14(3), 247-256.

Bowers, P. (1979). Hypnosis and creativity: The search for the missing link. Journal of Abnormal Psychology, 88(5), 564-572.

Lynn, S.J. & Rhue, J.W. (1988). Fantasy proneness: Hypnosis, developmental antecedents, and psychopathology. American Psychologist, 43(1), 35-44.

About the author

Steve G. Jones, Ed.S. has been practicing hypnotherapy since the 1980s. He is the author of 22 books on Hypnotherapy. Steve is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, on the board of directors of the Los Angeles chapter of the American Lung Association, and director of the Steve G. Jones School of Clinical Hypnotherapy.
Steve G. Jones, Ed.S. is a board certified Clinical Hypnotherapist. He has a bachelor's degree in psychology from the University of Florida (1994), a master's degree in education from Armstrong Atlantic State University (2007), and is currently working on a doctorate in education, Ed.D., at Georgia Southern University. Learn more at:

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