Originally published February 23 2006
Nike and Bausch and Lomb create performance-enhancing contacts
by Mike Adams, the Health Ranger, NaturalNews Editor
The MaxSight lenses are tinted to reduce glare and improve visual acuity for athletes. The amber lenses are for sports where the focus is on a fast moving object and gray-green are for sports like golf, where the background environment is the focus.
With over 10 inches of rain in January alone, one would be hard-pressed to find a single person sporting sun glasses at Nike headquarters in Beaverton, Oregon.
The company has teamed up with contact lens maker Bausch and Lomb to create performance-enhancing contact lenses called MaxSight.
They're a tinted version of daily disposal lenses for athletes that reduce glare and improve visual acuity.
He wears the grey-green version to improve his golf game, and estimates he has fit a dozen of his patients with MaxSight, most of whom have never worn contact lenses before.
The lenses come in amber for sports like baseball and tennis where the wearer must separate fast moving objects from the background, and grey-green for sports like golf, where the background environment is what's visually important.
Both colors filter out a significant amount of overall light, but they also sharpen and improve contrast, so they have a brightening effect, says Alan Reichow, who invented the lenses and is a sports vision consultant for Nike.
The amber lenses also turn the wearer's eye's an unsettling shade of red.
But when Nike asked players if they'd like to create a version that created less of an evil eye, the answer was an overwhelming "no."
The lenses make objects appear sharper by eliminating 90 percent of blue light -- the primary component in "visual noise."
The seams on baseballs are sharper, images in shadows are more clear, and every blade of grass has definition.
And while an intimidating red-eyed glare is not such a bad thing when you are staring down your opponent on the field, you're bound to strike fear in the hearts of strangers if you put them on to walk the dog.
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