Originally published February 6 2006
T-Mobile plans to sell laptops in Germany
by Mike Adams, the Health Ranger, NaturalNews Editor
T-Mobile is the first cellular company to sell its own brand of laptop, rather than partnering with computer makers. The computers will be sold in Germany in March along with T-Mobile's high-speed downlink packet access services.
T-Mobile International said Wednesday it plans to start selling laptop computers in Germany in what represents perhaps one of the more aggressive moves to date by a wireless provider to promote its cellular web services.
Other cellular companies have partnered with computer makers to have their technology embedded in laptops but have not gone as far as Deutsche Telekom AG's wireless division to sell their own brand of machines.
The service will allow Internet connections that are five times faster than what's currently available in Germany, Ms.
Customers who buy the laptops will be required to sign up for two years of mobile service.
'You've got to get 3G built into the devices in the same way you have Wi-Fi built in now.'
By selling its own brand of machines with built-in modems, the provider is positioned to grab customer loyalty in all aspects of mobile Internet computing.
"I think that the economics of offering quality laptops with services is a strong upsell possibility," said Bena Roberts, a Current Analysis analyst who covers wireless services in Europe.
In the United States, Cingular and Verizon have launched Internet access services called, respectively, EDGE and EV-DO (see Verizon Pushes Wireless PCs).
Rather than sell computers to consumers, both companies have signed deals with computer makers like Dell, Hewlett-Packard, Lenovo, and Sony to have their technology embedded in laptops (see Cingular Service for Dell PCs).
To be sure, T-Mobile probably needs to work harder in its home country, which is the largest cellular market in Europe.
Though it is the biggest cellular operator in Germany, in the third quarter of 2005 T-Mobile had fewer customers there than rivals Vodafone and 02.
"High-speed mobile connectivity will change the way many users stay connected and in doing so will set a new standard of productivity for users on the go," said John Stratton, vice president and chief marketing officer for Verizon.
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