Originally published January 24 2006
Nielsen tracks shows watched with DVRs
by Mike Adams, the Health Ranger, NaturalNews Editor
Nielsen Media Research has issued its first ratings report that includes shows recorded and watched with a DVR. However, only 60 households were represented; an estimated 8 to 9 million homes in the U.S. that have DVRs.
After a two-day delay, Nielsen Media Research issued its first ratings report that included breakouts for shows for Monday, Dec. 26 that were recorded and watched with a digital video recorder.
As expected, the differences between the so-called "live" viewing (that took place as shows aired) and the additional viewing that occurred the same day via the DVR were minimal, because Nielsen currently has only 60 DVR homes in its national panel of 9,000 homes.
Nielsen says it hopes to have a representative and projectable sample of DVR homes in its ratings panel by July.
But there were differences in the two sets of ratings, which could be an early indicator of which shows are likely to be viewed more often in DVR playback mode.
On Monday five of 18 prime time shows (27 percent) on the six national broadcast networks registered same-day DVR playback viewing, including House on Fox; Two and a Half Men, Out of Practice and CSI: Miami on CBS; and Medium on NBC.
House had the largest number of DVR viewers--30 out of a total of 5,791,000 viewers, according to the Nielsen data.
Over the course of a season a tenth of a rating point can mean millions of dollars in advertising for a show, depending on its audience size and rate card.
Most of the DVR watchers of House appeared to be women because the show's female 18-49 rating moved from a 2.7 live rating to a 2.8 for live plus same-day DVR watching.
Medium had the second-largest DVR audience Monday night --24 out of 8,023,000 total viewers.
But with a total audience that was 2.2 million viewers larger than House's, the additional amount of DVR viewers was not large enough to increase any of the separate demographic ratings for the show.
All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing LLC takes sole responsibility for all content. Truth Publishing sells no hard products and earns no money from the recommendation of products. NaturalNews.com is presented for educational and commentary purposes only and should not be construed as professional advice from any licensed practitioner. Truth Publishing assumes no responsibility for the use or misuse of this material. For the full terms of usage of this material, visit www.NaturalNews.com/terms.shtml