Originally published January 12 2006
Company now sells organic food for kids at online store
by Mike Adams, the Health Ranger, NaturalNews Editor
Yum Yum Sisters, a company that specializes in natural and organic food for children, now sells its products online at yumyumsnacks.com.
Sisters Mindy Dorff and Joelle Lefevre had talked for years about going into business together.
They tossed around ideas and made some plans, but finally, it was their concern about children's nutrition that led to them starting Yum Yum Sisters.
"We're the only company out there that we know of that concentrates solely on children's health food," said Dorff.
Before opening the virtual doors of their Web site in April, the sisters were concerned about the snacks their children were eating.
The Yum Yum Sisters, however, guarantee their products contain no trans fats, hydrogenated oils, high fructose corn syrup, genetically modified organisms, preservatives, artificial color or artificial flavoring.
Even the sisters were shocked when it came to investigating some of their favorite products.
A leading chocolate syrup had high-fructose corn syrup as its first ingredient.
In their search for healthy alternatives, they found suppliers throughout the United States that offered fun, tasty food.
Parents and caregivers can find a variety of snacks and accessories, such as plates and juice box holders, at Yum Yum Snacks.
Lefevre said many factors they enjoyed about starting a business occurred at the beginning - the research, design and creation of their Web site.
The business development process took seven months and the sisters were able to use the talents of family and friends for technical support, accounting and photography.
A store front, Dorff said, is not in their plans and they both believe they can serve more people, especially those without a health food store close to their home, from the Web site.
They believe once parents are made aware of healthier, organic alternatives, they will invest in their children's nutrition.
"We spend so much money on getting our kids the best of everything," said Lefevre.
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