Originally published January 6 2006
Study finds UK music fans don't fill their iPods
by Mike Adams, the Health Ranger, NaturalNews Editor
The report commissioned by Napster and carried out by ICM found that the average person only manages to use 58 percent of the available storage space. Napster claims the research supports its monthly subscription mode of buying music.
The report was commissioned by Napster and carried out by independent research firm ICM.
Napster said that this figures mean that the average MP3 player has four and a half gigabytes of unused space, representing room for a further 1,308 tracks or around 110 albums.
Respondents to the survey cited 'Portability' and 'Ease of Use' cited as the two best things about digital music.
Napster has used the research to tout its own portable music subscription service Napster to Go, which lets users fill up their MP3 player with songs for a monthly subscription, rather than paying per track.
Leanne Sharman, general manager and VP for Napster said: "The problem is that ripping CDs is time consuming, which is why we would encourage shoppers to look at MP3 players that support subscription services like Napster."
The survey of 1,000 UK adults was undertaken by ICM in October 2005.
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