Originally published January 4 2006
Cell phone service launched specifically for students
by Mike Adams, the Health Ranger, NaturalNews Editor
The new service named Dot has launched across 90 pre-selected universities, and offers students bundles of "units" instead of minutes. A monthly bundle consists of units of calls, texts and picture and video messaging.
The service which has launched across 90 pre-selected Universities has been specifically tailored to the student market; offering transparent pricing structures and fantastic value for money.
Dot has been designed to be as user friendly as possible.
Subscribers can manage their accounts online and for service enquiries of any sort there's a direct line straight to the customer services team.
The dot service offers students a bundle of 'units' instead of bundles of minutes or texts.
Users simply choose a phone, the contract length and their monthly bundle, which can be as low as �20.
JR Smith, dot's CEO comments, "The approach the rest of the industry takes is to force mobile users to predict their level of usage and people often get it wrong.
We let customers choose a bundle of units that covers calls, texts, picture and video messaging - all of which come out of the same pot.
More innovative still, dot will have an advice and sales crew on each of the 90 campus sites that have been selected for the initial launch.
The service is available exclusively to students online and on campus via a dedicated team of student Sales Managers and representatives that have been recruited directly from the local student populations.
Dot has chosen to partner with Vodafone because of their superior network coverage and innovative services, including Vodafone Live!
Initiatives include the sponsorship of club-nights, television advertising booked on SUBtv (the network of plasma screens in 92 students unions), posters, print and online activity.
A PR campaign targeting both student and national press will support this activity.
Dot is a smart and innovative operation.
We believe it is the first provider in the UK to target a specific community with a charging system devised specifically to suit that community's mobile and financial needs.
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