Originally published January 2 2006
Verizon to stream CBS's most watched programs
by Mike Adams, the Health Ranger, NaturalNews Editor
Verizon's V Cast multimedia service will stream segments from CBS shows like "CSI," "Survivor" and "Entertainment Tonight," that have been produced specifically for cell phones.
Verizon is upping the wireless Business Communication Tools from Sprint broadcasting ante in a partnership with CBS Television, announcing that Verizon's V Cast multimedia service will stream some of CBS Television's most watched programs, including "CSI," "Survivor," David Letterman and "Entertainment Tonight," beginning this month.
CBS chose a selection of its most popular content brands across prime time, late night and syndication for its first venture into cell phone presentations.
"At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential," said Cyriac Roeding, vice president of Wireless for CBS Digital Media.
Throughout December, V CAST subscribers will begin receiving video news segments from both CBS News and Paramount TV's "Entertainment Tonight" -- produced specifically for mobile phones -- as well as preview clips of many of CBS's top series, such as "The Amazing Race" and "The King of Queens."
The CBS News segments for V CAST will include breaking stories, as well as features from broadcasts such as "CBS Evening News" and "The Early Show."
V CAST will carry clips from Letterman's monologue and Top 10 list as well as highlights from "The Late Late Show with Craig Ferguson."
CBS and Verizon Wireless also plan to present behind-the-scenes footage, such as making-ofs and interviews with the casts of shows from the CBS prime time lineup.
CBS may view its deal with Verizon as a major step into mobile entertainment, but Inside Digital Media Senior Analyst Phil Leigh told the E-Commerce Times the industry may look back on these types of deals a year from now as a fairly timid step.
That's because CBS is only streaming clips of shows, not entire programs.
"The iPod video and all the movement that's been taking place around that is one thing that is prompting moves like this," Leigh said.
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