Originally published December 27 2005
EU to crack down on marketing of unhealthy foods to children
by Mike Adams, the Health Ranger, NaturalNews Editor
EU Health Commissioner Markos Kyprianou discusses the Union's decision to restrict the advertising practices of food companies that produce sugary and fatty foods, to ensure that they do not engage in unethical marketing schemes that target children.
The European Union is demanding that makers of sugary and fatty foods restrict marketing aimed at children or face advertising bans.
"The rise in obesity is a Europe-wide problem which requires a co-ordinated Europe-wide approach," EU Health Commissioner Markos Kyprianou said in a statement.
He wants European companies that make high-calorie foods with a low nutritional value, including Unilever and Cadbury Schweppes PLC, to follow the lead of U.S. candy maker Kraft Foods Inc., which in January promised to end its advertising of some products.
A poor diet and lack of exercise kill more people than smoking, according to the commission report.
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