Originally published December 18 2005
Cingular releases Firefly mobile phone for kids
by Mike Adams, the Health Ranger, NaturalNews Editor
Cingular is the first major carrier in the U.S. to offer a phone especially for children under 12. The phone allows parents to enter a list of approved numbers, and block out any numbers not on the list.
Chicago-based Firefly Mobile Inc. designed the device, which allows parents to enter a list of approved numbers, and restrict calls to and from numbers that aren't on the list.
The new Firefly is sure to have a ready-made market, with cell phones topping the Christmas wish lists of children across America.
The trick in advertising it of course, is to appeal to parents, letting them know that there is a safe and efficient kid-friendly alternative to fully fledged cell phones.
To achieve this, Cingular has taken out ads in a variety of major publications, including Parenting Magazine, Good Housekeeping, and People.
Cingular's marketing director, David Garver, is optimistic about the new phone's success but claims that his company is taking a "relatively subtle approach, primarily because this is an untapped segment so we're not sure about the impact of the product."
The Firefly is now available in Cingular Wireless stores across most of the US, with the exception of the west coast, where it will be released in January.
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