Originally published December 14 2005
Food industry follows consumers in the move toward fiber and whole grains
by Mike Adams, the Health Ranger, NaturalNews Editor
Yahoo reports on a new marketing perspective for the food industry, as low-carb claims are being replaced by heightened consumer consciousness of fiber and whole grains.
Consumers are becoming increasingly aware of the role of nutrition and specific food components in a healthful lifestyle.
Food manufacturers are responding to this growing trend by offering more choices - low-fat, low-calorie, low-sodium, high-protein, high-fibre - to fit a wide range of dietary needs, preferences and tastes.
This briefing discusses the health benefits of fibre, the 'forgotten nutrient', its role in the food industry and the whole-grain trend.
Ongoing research encourages the food industry to emphasise dietary fibre content in manufactured products.
Last month, the EU announced its plans to fund a 5 year research project to develop new sources of nutritionally enhanced grain-based foods.
This will explore grain-processing technologies to modify the texture of whole-grain bread, in an attempt to make whole-grain products more accepted among consumers.
This report includes manufacturing and marketing challenges and corporate profiles of General Mills, Nestle and Sara Lee.
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