Originally published December 8 2005
Microsoft and the Associated Press offer online video news
by Mike Adams, the Health Ranger, NaturalNews Editor
The technology, video player and advertising support for the AP's video news network will be supplied by Microsoft. AP will provide about 50 different stories on video per day. The network will be free for AP's 3,500 members in the U.S.
Microsoft Corp.Relevant Products/Services from Microsoft is teaming with The Associated Press to offer an advertising-supported online video news network in the first quarter of 2006, the companies announced Wednesday.
Microsoft will supply the technology, video player and advertising support to the network, while AP's broadcast division will provide the video, which will feature about 50 different stories per day.
Jim Kathman, the head of strategy for the AP's broadcast division, said the network would be offered free of charge to AP's 3,500 newspaper and broadcast members in the United States, which would share in the revenues generated by the network based on how much traffic they generate.
Online video has become a hotly competitive market as more advertising dollars move online and as improving compression technology and the spreading use ofbroadband Latest News about Broadband connections has made it easier for more people to watch video over the Internet.
TV networks now provide video over their Web sites, and some networks such asViacom Inc.'s Latest News about Viacom MTV have launched online-only offerings of video.
The AP currently sells video clips to nonmember organizations such as Yahoo Inc.
He said the video clips on the new online network will be the same as those sold to nonmembers, but he said the non-network video sales won't have to carry ads supplied by the network or have other conditions attached.
The online video network will initially be targeted at the AP's member news organizations, but Kathman left open the possibility that others could join as well.
The network will use a Windows-based media player and sell ads through Microsoft's MSN Latest News about MSN business.
For Microsoft, the deal extends the software company's drive to develop more free, advertising-supported online services.
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