Originally published December 7 2005
Media expert discusses the future of television
by Mike Adams, the Health Ranger, NaturalNews Editor
NYU professor Adam Penenburg explains how file-sharing technologies will eventually render television obsolete.
The television of the future will provide entertainment on demand; whatever, whenever, and wherever you want.
It will be far superior to TiVo, which only lets you record the programming that your cable or satellite company offers.
It will outshine Apple's new video iPod---who's going to watch an hour-long drama on a 2.5-inch screen, anyway?
And it will be far more grandiose than even that Qwest ad from the late 1990s, where a motel clerk tells a traveler that he can watch "every movie ever made, in every language, any time, day or night" from the comfort of his room.
You'll not only be able to watch every film, but also every TV program, news show, documentary, music video, and video blog, and all of it will be playable wherever you go.
When Hollywood and cable executives look at the record companies, they see an industry in decline.
What they should see is a business that failed for too long to offer its customers what they want: portability, searchability, and the chance to buy the two songs you like without the 10 you don't.
Music companies, fearful of piracy, dragged their heels on offering digital downloads, so their customers made it happen themselves via Napster, Kazaa, and the like.
Rather than create a legal and lucrative alternative, the record industry has launched a flurry of lawsuits against its own customers and continued to blame piracy for falling CD sales.
Meanwhile, Apple's iTunes Music Store has sold half a billion songs since April 2003.
When users can download only the songs they want at 99 cents a pop, the industry's traditional business model---charging a high price for a heavily promoted, shrink-wrapped product---gets obsolete pretty fast.
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