Originally published December 1 2005
Verizon's SuperPages.com introduces User Reviews
by Mike Adams, the Health Ranger, NaturalNews Editor
User Reviews allows consumers to rate any business among the 18 million-plus business profiles, as well as search local businesses. Another new feature is the comparison of new and used items.
Verizon's SuperPages.com wants to tap into the holiday shopping rush by making it easier to buy things either locally or online.
On Tuesday, Verizon SuperPages.com introduced User Reviews, a feature that brings a community element to business listings.
Consumers can rate any business among the 18 million-plus business profiles, alerting others to the hairdresser with the heavenly touch or that plumber from hell.
"There's a new look and feel to our shopping content, with some new functionality," said Robyn Rose, Verizon SuperPages.com director of e-commerce marketing.
To generate ratings, the company will promote the new service with a sweepstakes, while all listings will have a "rate this" button.
In order to prevent someone from submitting multiple negative comments, each user will only be able to do one per business.
User Reviews follows another new feature added last week: a three-in-one shopping search option offering side-by-side comparisons of both new products and used items.
A product search will now return results with three columns: one for photos, user ratings, prices and price comparison and product research data; one for retailers and auctions; and articles and reviews.
The comparison services mixes stock databases from online retailers and traditional stores with eBay listings.
The idea is to create what she called a "shopping continuum": researching and deciding on a product to buy, finding vendors and then, if desired, actually buying the product from the SuperPages.com site.
(SuperPages.com gets a revenue share of sales it facilitates.)
Jupiter Research expects U.S. holiday online retail sales to reach $26 billion this year, a year-over-year increase of 18 percent.
Jupiter expects growth to be fueled by an 11 percent increase in the number of people who shop online, as well as a small increase in the amount each of them spends.
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