Originally published November 29 2005
FatLens launches new search engine for shopping
by Mike Adams, the Health Ranger, NaturalNews Editor
The new search engine from FatLens will have specialized searches in six new categories: Jewelry, shoes, clothes, electronics, luggage and accessories. FatLens says its technology will continually index additional shopping sites.
In time for what many e-commerce merchants hope for is a record-breaking online shopping season, FatLens (www.fatlens.com) Monday launched its new search engine for shopping which searches the Internet to help consumers find the best deals in six new categories.
FatLens's has already established itself in the market for event ticket online shopping.
The company said today that this same technology is "now being extended to improve the shopping search experience for six new categories popular with holiday shoppers."
The new categories include jewelry, shoes, clothes, electronics, luggage and accessories.
"The new FatLens site offers consumers a unique search experience customized for online shopping and one that is a quantum improvement over using search engines or comparison shopping engines, which are popular online tools around the holiday season," said Nanda Kishore, CEO, FatLens.
"Our technology and usability has improved steadily since the launch of our event tickets site earlier this year and we believe our new site will truly raise the bar in terms of search experience for online shopping."
Fast-Growing Market Competition for and among shopping comparison sites has intensified this year and there is no shortage of options for online shoppers and merchants to choose from.
Some of the more popular mainstays of the comparison shopping market include Yahoo Shopping, NexTag, Froogle and AOL Shopping.
Studies have also shown the increasing popularity of comparison shopping engines used for online transactions.
According to a comScore study published this past summer, one in three Internet users visits a comparison shopping site in a typical month.
The growth of these sites is most dramatic among consumer electronics shoppers.
Back in 2002 Q1, 59 percent of electronics shoppers visited comparison shopping sites.
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