Originally published November 29 2005
Cell phones are increasingly marketed toward fashion
by Mike Adams, the Health Ranger, NaturalNews Editor
The accessories market for cell phones has become more geared toward fashion with the advent of pink cell phone earpieces, thigh holsters (for cell phones) and wireless cell phone sunglasses from Oakley.
Those trends, in turn, are creating a new category of accessories that make it even easier for consumers to keep their digital goods close to, or on, their person.
Dior sells a $315 case for iPod Minis, as well as a $295 travel case for all of iPod's accessories.
"As things get sleeker, it's going to be something that's more and more important" for mainstream fashion, said Robin Sackin, chairman of the fashion merchandising management department at the Fashion Institute of Technology in New York.
A guard at Reagan National Airport did not like the look of Eisner talking to himself and wearing sunglasses indoors with a suspicious attachment dangling near his sideburns.
The attachment was the latest version of wireless Bluetooth technology that enabled him to use his cell phone without hanging a black cord from his ear.
"Though considered geek wear by some, it's considered fashion-forward by others," Eisner said in his own defense.
"In 2002, we produced a wearable technology fashion show to try to find out what the potential was," said Pablos Holman, designer of the cell phone thigh holster for Tsaya, the Seattle-based company that started selling the product online in August.
The accessories market could grow 10 percent to 15 percent every year, according to Roger Entner, an analyst with Ovum, a research firm.
For cell-phone carriers, the benefit is also additional talk time.
Today's modern woman enjoys the benefits of indoor plumbing, and her choice of fragrance is made to enhance, rather than mask, her personality.
As a result, fragrances have become a multibillion-dollar industry, with the appeal of perfumes reaching all ages, races and socioeconomic groups.
�If you enjoy classical music, love the country and pink dominates your closet, you probably prefer a floral scent.
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