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Originally published October 24 2005

Company seeks to establish dialogue between Eastern and Western medicine

by Mike Adams, the Health Ranger, NaturalNews Editor

Pharmaca Integrative Pharmacy, which has 10 stores in five Western states, is integrating traditional and non-traditional medicines, bringing together East and West; alternative therapies and pharmaceutical products.



"We've created zones of serenity, where customers can walk away from shopping for a while," says Perzow, who co-founded the Boulder- based chain in 2000. Today, Perzow is president and CEO of Boulder-based Pharmaca Integrative Pharmacy, which has grown to 10 locations in five Western states, including the original store at 2700 Broadway in Boulder. The concept of melding traditional over-the-counter and prescription medicines with alternative, herbal and homeopathic remedies is one that's catching on - so much so the company expects to double its number of stores in the next two years. Pharmaca's existing stores expect to do more than $50 million in sales the current fiscal year, he said, and each new one brings in $4 million to $5 million more. "We only sell products that enhance health and life," said Perzow, who grins a bit when referring to himself as an old hippy. The next day, the organic shelves were emptied." Studies since then have gone back and forth on the dangers of different pesticides, and the science behind organics still is in its infancy. But the number of consumers buying organic has only grown, enough to eventually cause the USDA to create certification standards for organic products. California is Pharmaca's biggest market as well, and its Sunset Boulevard location in Los Angeles is the chain's hottest store, Perzow said. Plans call for the chain to add five stores in the current fiscal year, which ends next June, and at least another five the following year. Independent pharmacies were responsible for $84 billion in sales in 2003, $77 billion of that from prescription drug sales, according to the National Community Pharmacists Association. Staffers often recommend that customers see their doctors for specific symptoms, said Dohrman, a certified nutritionist who also has a private practice.


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