Originally published October 3 2005
Salba prepares to launch its omega-3 superfood
by Mike Adams, the Health Ranger, NaturalNews Editor
Taken from the chia seed, Salba's nutritious product is, according to company president Larry Brown, the most concentrated source of omega-3 available among whole foods.
It might sound humble, but the company has big plans for it.
Indeed, Salba believes that the product can be added to virtually any food, and does not affect the taste of the finished product.
In fact, Salba claims that the ingredient is so nutritious that it's initial concern was that food companies would simply not believe some of the claims made.
"It is the richest whole food source of omega-3 in the world," Salba president Larry Brown told FoodNavigator-USA.com.
A tortilla chip manufacturer in Denver has developed a 95 percent organic corn product that contains five percent Salba.
The product is being marketed by Nutraceutical Corporation, and will be called Taste Wave.
In addition, two major Canadian companies are interested in extracting oil from Salba, with the biomass left providing a good source of fiber and protein.
"You can add it to any food in the world and it won't affect the favor," said Brown.
But Salba has certainly not been an overnight success.
While some of this can be explained by the modest size of the company, it is largely because Brown and his team agreed early on that respected scientific evidence for the claims made on behalf of Salba was absolutely vital.
The University of Toronto has been heavily involved in verifying the claims of Salba, and research is ongoing at the city's St Michaels Hospital.
"Early on, someone told us, 'Your biggest problem is that no one is going to believe you!'" Nonetheless, the product has come a long way since the early 1990s when two Argentinean brothers were trying to market Chia as a nutritious food supplement.
The key breakthrough for the Salba team was the discovery that through careful non-genetically modified cultivation, they found that they were able to successfully grow white Chia seeds.
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