Originally published September 28 2005
Spectrum foods launches natural ingredients division
by Mike Adams, the Health Ranger, NaturalNews Editor
Illinois-based company Spectrum Foods has launched a new division, Nexcel Natural Ingredients, that will offer trans fat-free soy oils and naturally processed soy ingredients.
While the former, which accounts for around 25 percent of the privately-held company's overall business, will continue to function under the Spectrum name, the latter is now being spun off into the new division.
Nexcel is offering natural, stable versions of trans fat free soy oils, and naturally processed soy ingredients which can be taken into the functional foods area.
President Rob Kirby told NutraIngredients-USA.com that the company had previously offered these same ingredients, but that the new division represents a whole new marketing effort.
"Primarily the reason for the focus on ingredients is because the functional soy business is growing," said Kirby.
Although he was not able to quantify in terms of market figures, he added that the beverage market is currently showing promise, as are on-the-go bars.
What is more, the new law making it obligatory to label trans fat content on food products in the United States, due to come into effect in January 2006, is encouraging manufacturers to reassess the type of fat they are using in their products.
Its newly rolled-out Zero-Trans Shortening is also designed to be a no trans fat, lower-saturate shortening for use in bakery products, donuts, microwave popcorn, margarine and general industrial frying.
A desire to avoid confusion with its similarly named competitor in functional oils, Spectrum Organics (recently acquired by Hain Celestial) is another reason behind the new ingredients division.
Since its soy oils are niche, Nexcel occupies a small share of the market and is not competing on a scale with the likes of ADM, Cargill and Bunge.
Nonetheless, the niche is expanding rapidly and Kirby is keen to expand market share.
The company's annual oil capacity across its several refineries is 60 million lbs -- enough, said Kirby, to supply on a worldwide basis.
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