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Originally published September 14 2005

Caviar used as an anti-aging remedy

by Mike Adams, the Health Ranger, NaturalNews Editor

In the Four Seasons Hotel in Beverly Hills, the stars are getting The Caviar Facial that supposedly revitalizes the skin and restores natural oils.



There should be nothing unusual about ordering a few ounces of sevruga caviar in Beverly Hills --- unless you're on your back in a cool, dark room, and the caviar is smeared on your face with a spatula. The spa of the Four Seasons Hotel, Beverly Hills, is the first celebrity-coddling parlour in Los Angeles to use eggs from a bottom-feeding fish as an anti-ageing treatment. The Caviar Facial, as it is known, is becoming the spa treatment of choice for those with little dresses to wear at big events, such as the Emmies next month. Hannah Sowd, 32, a Palestinian-American, applies the cold, mushy substance to my face with what feels like a trowel. It all makes perfect scientific sense --- apart, of course, from the cost: a 35oz tub of sevruga from 1-800-Caviar will cause a $1,312.50 bruise on your black Amex Centurian Card. The 90-minute treatment, mercifully, costs a mere $250, although Ms Sowd will not disclose exactly how much sevruga you are being served. "It's like guessing the amount of rose petals in rose water," she says, as a piano and double bass play a woozy melody in the background, accompanied by distant synthesised whale noises. It is a thick, green gunk that contains sevruga extracts and "spirulina algae", hence the colour. At no point are you tempted to ask for a blini, to snack on what's left in the jar. When the green stuff comes off, it's time for the "Marine matrix sheet". This, as the name suggests, is a white, bandage-like sheet that contains shrimp shells saturated with yet more caviar extract. The session with Hannah is wound up with a foot massage and more caviar-based face creams.


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