Originally published August 26 2005
UK experts express concern over frequency rewards for plastic surgery
by Mike Adams, the Health Ranger, NaturalNews Editor
Unnecessary surgery may be undertaken by vulnerable consumers for the sake of incentive points in the UK, which drew recent concerns from experts in the field.
MORE than fifty Merseysiders have signed up to a controversial new 'plastic surgery' loyalty card that offers discounts to patients who undergo multiple cosmetic procedures.
The news came as professional experts last night voiced serious concerns that supermarket-style incentives could encourage vulnerable people to agree to unnecessary procedures for the 'wrong reasons'.
But staff at the Transform Medical Group say the scheme is meant to act as a reward for those who intend to continue regular treatments at its practice in Crosby - one of the first in the UK to introduce the cards.
The loyalty cards are aimed at people who regularly have non-surgical procedures like Botox injections, skin peels and lip fill treatments.
He said: "We can't endorse anything that enourages people to undergo cosmetic or aesthetic procedures that firstly they may not have thought about and secondly they may not need.
"It is the difference between you asking for surgery because you have a deep-seated problem with the way you look, and you having surgery because I've told you you've got a big nose and you could consider having it altered.
But Karen Jones, clinical manager at Transform on Kenilworth Road, said most loyalty card patients were already regular customers and were most likely to use the cashback to pay for their next scheduled non-surgical treatment.
She described the cards as "a great way of providing value-for-money for treatments that have become part of "everyday life".
But Patrick Mallucci, consultant plastic surgeon and BAAPS member, said: "I am shocked at the way people are encouraged to seek plastic surgery as if it were a commodity, like a handbag or a tie.
JANE HAMMOND first visited Transform to have Botox injected into her forehead to reduce her frown lines, in 2002.
CURRENTLY the top five most popular non-surgical treatments at Transform are: 1.
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