Originally published August 26 2005
Seabuckthorn can help you adjust to cold climates
by Mike Adams, the Health Ranger, NaturalNews Editor
The Seabuckthorn drink is made with leh berries and has more than 100 essential nutrients and properties that can help you adjust to cold and high-altitude conditions.
Production of the drink is now being taken up by Mamta Agro Foods, subsidiary of Mamta Drinks and Industries Ltd, which is setting up a new plant in Baddi, Himachal Pradesh to expand capacity.
The product will be under the company's new health drinks brand `Madrid'.
It will be called Madrid Seabuckthorn Fruit Juice and would enter the market early October to catch the festival season in the country.
"We've signed a memorandum of understanding with the Defence Research and Development Organisation at Leh whose research has led to the manufacture of the herbal beverage.
From now on we will be the official buyers of Leh berries,'' said Ajay Kumar, General Manager (Sales and Marketing), Mamta Agro Foods.
LFL was a joint venture with the Small Farmers' Agri-Business Consortium and the National Agricultural Cooperative Marketing Federation of India Ltd. Apart from commercial retail, Leh Berry had a ready market in the defence services and the Canteen Stores Department where it clocked annual sales worth around Rs 2 crore.
"The plant has a high potential to facilitate human adaptation to extremely cold climatic conditions prevalent in the mountainous region and is given to armed forces personnel in the high altitude areas.
Now Mamta Agro Foods will serve this market,'' said Kumar.
The berries contain over 100 nutrients vital for body functions, including good amounts of vitamin C, E, K caroteniods, flavonoids and phytosterols.
Seabuckthorn-based preparations have been found to be effective in protecting against exposure to cold, hypoxia and stress, besides providing protection against radiation and toxicant exposure in animal models.
It is also used in about 200 industrial products including life-saving drugs and herbs to treat cancer, heart ailments, ulcers, hepatic disorders, burns and brain disorders.
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