Originally published August 17 2005
New bread looks white but includes fiber
by Mike Adams, the Health Ranger, NaturalNews Editor
A new type of "white" bread has been released to consumers that looks white, but sneaks in extra fiber normally lacking in regular white bread.
The thinking was to get more health into the bread and other products people like.
But in the process, they've created some confusion, even as the U.S. Food and Drug Administration is still trying to define whole grain products.
ConAgra Foods Inc., one of the nation's largest food makers, spent at least eight years and several million dollars developing Ultragrain White Whole Wheat.
These products come as the USDA's new food pyramid recommends people make whole grains at least half of their daily grain consumption.
Sara Lee Corp., one of ConAgra's larger customers, last month launched its Soft & Smooth bread, a loaf with Ultragrain that appears white, but is 30 percent whole grain.
Meanwhile, Interstate Bakeries Corp.'s Wonder Bread --- a name synonymous with fluffy white bread --- is test-marketing its own white bread with 100 percent whole grain, and plans a wide release next year.
� When parents and teens clash over religion It's the business of balancing kids' finicky tastes with the government's nutritional guidelines that's attracting people like Tammy Yarmon, director of nutrition services for Omaha Public Schools.
Products that pack extra fiber or other nutrients make the balancing act easier as she tries to average out nutritional requirements --- guidelines recommend at least three daily servings of whole grain --- over a week.
"The hardest thing is to get a kid to eat something that's brown or anything that looks like it has seeds in it," Yarmon said.
Some 2,600 school districts have signed up to carry at least one of ConAgra's Ultragrain items --- which include burritos, chimichangas and The Max pizza, a pie made with a crust that's half whole grain --- Neuffer said.
"One of our main goals is the education of our students for better nutrition.
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